This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

S.F. City Attorney Blasts Monster Energy's Lawsuit Over Unlawful Marketing To Youth, Product Safety

SAN FRANCISCO, April 30, 2013 /PRNewswire/ -- San Francisco City Attorney Dennis Herrera today responded to an apparently pre-emptive lawsuit filed by Monster Beverage Corporation (NASDAQ: MNST) asking a federal judge to issue a court order to halt Herrera's investigation into possible violations of California law involved in Monster's marketing of energy drinks to children as young as 11 and even 6 years of age. 

"Monster Energy is claiming an unfettered right to continue marketing its products to children and youth, even in the face of overwhelming evidence that its products pose serious risks to young people's health and safety," said Herrera.  "I strongly disagree with Monster's legal contention, and I intend to litigate this case aggressively to reform their irresponsible marketing and business practices, which I believe clearly violate California's consumer protection laws."

Herrera's Consumer Protection Unit launched an investigation into the Corona, Calif.-based beverage manufacturer's business and marketing practices last October in light of mounting scientific consensus that highly caffeinated energy drinks pose potentially serious health risks to young people.  Last month, Herrera joined 18 scientists and public health experts in urging the U.S. Food and Drug Administration to take more aggressive regulatory action to protect children and adolescents from the dangers, citing FDA data that consumption of Monster Energy had been implicated in at least five reported deaths. 

As recently as last week, the San Francisco City Attorney's Office was negotiating in good faith to obtain Monster Beverage Corporation's voluntary agreement to end an array of marketing practices aimed at children and youth, including their promotion of Monster Energy drinks on schools and at school-sponsored sporting events.  Evidence of actionable marketing tactics uncovered in Herrera's investigation include a "Monster Army" social networking community with children as young as 11 and even 6 years of age, and a "Monster Energy Drink Player of the Game" series, which photographs high school athletes with two four-packs—fully 128 ounces—of highly-caffeinated Monster products.

The case is: Monster Beverage Corporation v. Dennis Herrera , U.S. District Court, Central District of California, Eastern Division, CV-13-00786, filed April 29, 2013.  The lawsuit and all supporting documentation in the case are available on the San Francisco City Attorney's website at:

SOURCE San Francisco City Attorney Dennis Herrera

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.19 -1.04%
FB $118.06 0.54%
GOOG $695.81 0.50%
TSLA $222.56 -4.20%
YHOO $35.97 -0.11%


Chart of I:DJI
DOW 17,651.26 -99.65 -0.56%
S&P 500 2,051.12 -12.25 -0.59%
NASDAQ 4,725.6390 -37.5850 -0.79%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs