This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

With Tattoos and Sake, Andaz Hotels Bring Back the Salon

SAN DIEGO ( TheStreet) -- The setting: upscale, trendy. Think dark velvet couches and chairs, dim lighting, a boutique hotel in San Diego's Gaslamp District.

The crowd: definitely hipsters. Of all ages.

The event: On this evening it's a Napa Valley Winery representative standing before a crowd of perhaps 30 people, explaining the colorful history of the winery and its unique product as people enjoy samples and listen quietly.

The gathering was hosted by the Andaz Hotel. And it was just the latest in a series of unique events the chain began offering at its locations around the world in 2011. Known as the Andaz Salon series, it takes cues directly from the salons held in France during the 17th and 18th centuries that were dynamic gatherings of society's leaders, artists and politicians.

Andaz, a chain of nine boutique hotels with locations from San Diego to New York City to Shanghai and Amsterdam, prides itself not only on providing great places to stay, but on showcasing the creative, the artistic and the up and coming.

"We wanted to create these unique events -- whether it's a farmers market or showcasing an artist or a conversation with fashion designer -- that bring hotel guests and locals together," says Andaz's Tristan Dowell, regional vice president of global sales for the Americas.

The hope is also that the events help Andaz's guests depart from a destination feeling more like a local than a visitor.

"Our ultimate goal with the brand is to enhance the guest experience and provide an engaging experience," Dowell says.

Andaz has hosted a range of salon events. Past events have included a farmers market at the Andaz Wall Street location featuring farmers from the Hudson Valley, and the chef from Andaz London taking a salon audience shopping at a local market, then returning to the hotel to host a cooking demonstration.

Many of the events are free, but some cost as much as $200 or $250, Dowell says. The number of people in attendance typically ranges from a handful to 30 or 40.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $92.17 -1.10%
FB $118.80 0.84%
GOOG $705.72 0.61%
YHOO $36.82 -0.32%
TSLA $212.56 0.49%


Chart of I:DJI
DOW 17,640.85 -19.86 -0.11%
S&P 500 2,047.12 -3.51 -0.17%
NASDAQ 4,699.2780 -17.8160 -0.38%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs