This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

TheWit Hotel Launches TheWall At ROOF, A New State-of-the-Art 3D Mapping Installation For Customized Visual Experiences

CHICAGO, April 30, 2013 /PRNewswire/ -- theWit, a AAA Four Diamond Hotel in downtown Chicago, announced today the launch of "theWall", a permanent 3D mapping installation that provides immersive visual and optical illusion entertainment at ROOF on theWit, Chicago's premiere rooftop bar and cocktail lounge. Inspired by the convergence of music, art and gaming, theWall's cutting-edge technology not only elevates theWit's guest entertainment experience, but also meets business clients' needs for unique, high-impact corporate events and presentations.

(Photo: http://photos.prnewswire.com/prnh/20130430/NY04119-a )

(Photo: http://photos.prnewswire.com/prnh/20130430/NY04119-b )

(Logo: http://photos.prnewswire.com/prnh/20130430/NY04119LOGO-c )

Measuring approximately 20 feet wide by 12 feet tall, theWall features the integration of the most advanced media servers, sophisticated robotic cameras and intricate stage lighting on a custom designed and built 3D projection surface with motion production capability and a retractable flat screen. Similar technological experiences are mostly exclusive to large-scale, national entertainment productions and broadcasts, and are primarily connected to the most renowned Electronic Dance Music (EDM) festivals. With the introduction of theWall, theWit offers multiple industries the same phenomenal visual engagement for a more personalized audience within an intimate venue.

"By investing in the foremost technology and associated talent to execute theWall installation, theWit has further established its position as an industry leader in connecting the worlds of hospitality and entertainment," said Scott Greenberg, CEO and founder of theWit. "theWall's customized user experience delivers astounding visual capabilities that meet multiple client needs, from musical performances and special events to corporate presentations and product launches, all within a world class city."

A creative team of nationally recognized digital artists is behind the launch and ongoing implementation of theWall. Justin Thompson, who has designed video and LED live show content for nearly ten years and has toured with platinum selling artists, Fall Out Boy and Blink-182 will serve as the artist-in-resident and digital content producer at theWit. Combining expertise with LA-based consultant and artist Dan Block ("DBlock"), who specializes in transforming normal event spaces into dimensional portals, Chicago will be exposed to a newly dynamic nightlife experience.

ROOF has already received acclamations as a world premier rooftop lounge and nightclub and in turn has hosted many of the leading international EDM artists. With the launch of theWall, theWit will heighten its partnership potential with the most prominent electronic music DJs in the world beginning with performances surrounding the upcoming Electric Daisy Carnival in Chicago, and the first ROOF Sundays event hosted by Lil Jon on Sunday, May 26.

In addition, motion picture studios, gaming manufacturers, professional sports organizations, fashion houses and tech corporations are just a few of the industry sectors that theWit will target and attract with theWall. Companies first to use theWall include ABC, Factor Women fashion modeling agency and Virgin Atlantic.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,814.94 -2.96 -0.02%
S&P 500 2,067.03 -2.38 -0.12%
NASDAQ 4,758.2520 +3.36 0.07%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs