This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Spelling And Grammar Errors In Shop Signs Will Lose Small Businesses Customers, Survey Reveals

LONDON, April 30, 2013 /PRNewswire/ --
  • Survey of consumers reveals half put off making a purchase from a business with a spelling or grammar error in its sign or on its website
  • Apostrophe Protection Society backs new campaign by to improve spelling and grammar in small business
  • Campaign offers small businesses the opportunity to have sign text proofed for spelling and grammar errors for free

Nearly half of potential customers would be put off making a purchase because of a grammatical slip-up or spelling error in a shop's signs or on a website. Moreover such mistakes would cause the majority of consumers to question a small business owner's competence.

These are some of the findings of a survey commissioned by into the effects of poor grammar and spelling on small businesses, as part of a new campaign aiming to improve spelling and grammar in Britain's small business community.

The campaign has the backing of the Apostrophe Protection Society, which strives to preserve the correct use of this currently much abused punctuation mark. Chairman John Richards comments, "We would say that correct grammar is very important to a business of any size. A firm is judged, at first, on its presentation. Many people would think that if a company owner can't be bothered to use correct grammar or is too lazy to learn, then where else might they be found wanting?"

The survey also revealed that:
  • The misdemeanours most hated by consumers are spelling mistakes and the use of "text talk".
  • 90 per cent of consumers surveyed believe that spelling and grammatical errors in small business signs or websites are "unacceptable".

As part of the campaign, is offering any UK small business the opportunity to have text for its shop signs or website proofed professionally for free.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.66 -0.09%
FB $118.57 0.84%
GOOG $698.30 0.76%
TSLA $241.82 0.44%
YHOO $36.53 -0.19%


Chart of I:DJI
DOW 17,891.16 +117.52 0.66%
S&P 500 2,081.43 +16.13 0.78%
NASDAQ 4,817.5940 +42.2360 0.88%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs