This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Spelling And Grammar Errors In Shop Signs Will Lose Small Businesses Customers, Survey Reveals

LONDON, April 30, 2013 /PRNewswire/ --

  • Survey of consumers reveals half put off making a purchase from a business with a spelling or grammar error in its sign or on its website
  • Apostrophe Protection Society backs new campaign by SmallBusinessHeroes.co.uk to improve spelling and grammar in small business
  • Campaign offers small businesses the opportunity to have sign text proofed for spelling and grammar errors for free

Nearly half of potential customers would be put off making a purchase because of a grammatical slip-up or spelling error in a shop's signs or on a website. Moreover such mistakes would cause the majority of consumers to question a small business owner's competence.

These are some of the findings of a survey commissioned by SmallBusinessHeroes.co.uk into the effects of poor grammar and spelling on small businesses, as part of a new campaign aiming to improve spelling and grammar in Britain's small business community.

The campaign has the backing of the Apostrophe Protection Society, which strives to preserve the correct use of this currently much abused punctuation mark. Chairman John Richards comments, "We would say that correct grammar is very important to a business of any size. A firm is judged, at first, on its presentation. Many people would think that if a company owner can't be bothered to use correct grammar or is too lazy to learn, then where else might they be found wanting?"

The survey also revealed that:

  • The misdemeanours most hated by consumers are spelling mistakes and the use of "text talk".
  • 90 per cent of consumers surveyed believe that spelling and grammatical errors in small business signs or websites are "unacceptable".

As part of the campaign, SmallBusinessHeroes.co.uk is offering any UK small business the opportunity to have text for its shop signs or website proofed professionally for free.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,122.01 +15.31 0.09%
S&P 500 2,000.12 +0.10 0.00%
NASDAQ 4,569.6210 -1.0160 -0.02%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs