SALT LAKE CITY
April 30, 2013
/PRNewswire/ -- Now it's easy (and free) to see how your business or personal brand is measuring up in public relations. Award-winning public relations firm
Snapp Conner PR
) today announced the launch of PR Scorecard™ (
), an easy-to-use app that quickly scans the web to provide businesses and individuals with an instant assessment of their PR results in six key areas. The tool provides users with a score, but also provides them with its itemized results in each area, along with tips and helps to discover the simple things any individual or company can do, with or without a PR agency, to increase their success.
The categories are as follows:
- Brand Mentions
- Crisis Plan (the tool provides a free template)
- Press Releases
- Reputation Management
- Social Media
Visitors can also upload and submit their press releases for wire posting through PR Scorecard via a partnership between
and PR Newswire's iReach.
"From our agency's inception we have been compelled to provide a solution for the thousands of small organizations who reach out to us who aren't yet ready for a PR agency relationship and are unsure of how and when to begin," said
Cheryl Snapp Conner, founder and managing partner of Snapp Conner PR
. "PR Scorecard is our first step in providing an answer. Every company, large or small, can use this app as often as they like to assess how they are doing, to see their current score, and to get easy helps on the simple things they could be doing with or without a PR agency to increase their visibility, their business, and their strength in fundamental PR."
As an organization,
is working aggressively to advance the role of communications as a core business strategy. The PR Scorecard is the first in a set of initiatives the company is launching this year. The company will be launching additional easy-to-use and cost effective online tools including the new all-in-one subscription-based PR platform MyPRToolBox™ in Q2.
Snapp Conner PR is also rapidly growing its traditional agency programs for U.S. companies that include converged media, thought leadership, authorship, social media, video and an increasing level of PR integration with lead generation and sales.