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Majority Of UK Start-ups Say Sharing Costs Is Essential For Survival

LONDON, April 30, 2013 /PRNewswire/ --

New report lays down blueprint for start-up success

New research by Zipcar, the UK's largest pay-as-you-drive car network, commissioned with national campaign StartUp Britain, finds that 54% of British start-ups are clubbing together to share core business functions with other businesses. Over half (55%) identified sharing resources with other businesses as 'essential' to business survival.

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The findings are part of a report launched today by Zipcar - ' The Smarter Business Blueprint: Insights from SME Trailblazers' - published in partnership with StartUp Britain and Ashridge Business School. The report combines fresh research surveying over 1,000 UK start-ups to discover how they are taking on traditional businesses by building smarter, more agile business models. These findings, together with key insights from Ashridge-led focus groups, which united successful UK entrepreneurs, lay down an invaluable six-point blueprint for 'start-up survival'.

The Zipcar research finds that ownership of business assets and permanent employment of human resources is now a thing of the past for many businesses. Whilst 48% of start-ups currently share one or more physical assets - such as vehicles and offices - with other businesses, 31% are now also sharing elements of their workforce - choosing to access certain job functions 'on demand'.

The types of resources being shared are broad. The top three shared infrastructure costs include technology (22%); office space (22%) and vehicles (15%). The top three shared human costs include: accounting (35%); administrative (21%); and human resources (15%).

The move towards the sharing of costs is viewed as a long-term measure, rather than a reaction to the recession, according to 65% of survey respondents. In fact, half (50%) of business owners surveyed said that cost sharing with other businesses was part of their original business plan.

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