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Directv (DTV): Today's Featured Media Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Directv (DTV) pushed the Media industry higher today making it today's featured media winner. The industry as a whole was unchanged today. By the end of trading, Directv rose $0.82 (1.5%) to $57.15 on light volume. Throughout the day, 2,799,107 shares of Directv exchanged hands as compared to its average daily volume of 5,900,600 shares. The stock ranged in a price between $56.22-$57.39 after having opened the day at $56.35 as compared to the previous trading day's close of $56.33. Other companies within the Media industry that increased today were: NTN Buzztime (NTN), up 11.0%, MDC Partners (MDCA), up 6.2%, Marchex Inc. Class B (MCHX), up 4.9% and Charm Communications (CHRM), up 4.7%.

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DIRECTV provides digital television entertainment in the United States and Latin America. The company engages in acquiring, promoting, selling, and distributing digital entertainment programming primarily through satellite to residential and commercial subscribers. Directv has a market cap of $32.1 billion and is part of the services sector. The company has a P/E ratio of 12.3, below the S&P 500 P/E ratio of 17.7. Shares are up 12.1% year to date as of the close of trading on Friday.

TheStreet Ratings rates Directv as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, increase in net income, revenue growth and expanding profit margins. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, Central European Media (CETV), down 12.4%, Noah Education Holdings (NED), down 4.7%, Tiger Media (IDI), down 4.5% and Radio One (ROIA), down 4.2% , were all laggards within the media industry with Sirius XM Radio (SIRI) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media (PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services (SCC).

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