April 29, 2013
/PRNewswire/ -- Meredith Corporation (NYSE:MDP)
the nation's leading female-focused media and marketing company with an audience of 100 million American women - today announced that it was expanding the Meredith Sales Guarantee program following a very successful inaugural year.
Brands participating in the first year of the Meredith Sales Guarantee experienced an
average return on investment (ROI) of $7.81 for every $1 invested in advertising in Meredith magazines,
proving that advertising in
magazines increases product sales at retail.
Meredith's $7.81 ROI, incorporating the impact of both annualized consumer response and
total households, was far better than the average $2.79 ROI for campaigns run on digital portals/ad networks as measured by Nielsen Catalina Solutions over the last five years.
"The results from our first-year partners have been incredibly strong," says
, President, Media Sales, Meredith National Media Group. "Over the past year, we have been able to demonstrate to a broad range of inaugural clients that
magazines are delivering sizable sales increases and improved return on their investment. Based on this success, we are now expanding the program armed with this new data demonstrating how
magazines are much more effective than ad portals in driving retail sales."
The innovative program guarantees clients an increase in sales performance for brands that advertise in
's industry-leading portfolio of women-focused magazines. On average,
magazine readers generated an increased sales lift of nine percent on advertised brands in categories such as food, beauty, household goods and over-the-counter drugs. In addition to increasing product sales, the research also revealed that more than half of buyers were new purchasers of specific brands.
Kimberly-Clark, Tyson Foods and Ken's brands were among the first of 25 brands that participated in the program.