This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

RadioShack And Beats By Dr. Dre Partner On New Campaign Featuring Star Track Entertainment/Interscope Records Recording Artist Robin Thicke And The Beats Pill Speaker

FORT WORTH, Texas, April 29, 2013 /PRNewswire/ -- RadioShack will premiere a new TV spot today that pays homage to the recently released music video for recording sensation Robin Thicke's hit single "Blurred Lines" and the Beats by Dr. Dre Pill portable Bluetooth speaker.

(Photo: http://photos.prnewswire.com/prnh/20130429/LA03662)

The 30-second commercial ties into a special in-store offer that will allow RadioShack customers and music fans to download an exclusive remix of "Blurred Lines" with the purchase of any qualifying product.

"Partnering with a strong brand like Beats marks one of the ways RadioShack is broadening our customer appeal," said Jennifer Warren, senior vice president and chief marketing officer for RadioShack. "Teaming up with Beats on this campaign invites more consumers to discover RadioShack as a destination for the hottest music accessories – including the Pill and Beats headphones."

Since its release March 20, Robin's steamy single "Blurred Lines" has become a viral sensation racking up more than eight million views on YouTube and VEVO.com. Robin is currently in the studio finishing up his sixth studio album, for his as yet untitled album, with a release date expected soon. 

Consumers purchasing any qualifying Beats by Dr. Dre product, mobile phone, tablet or MP3 player in-store at a participating RadioShack location April 29, 2013 through June 22, 2013* will receive an exclusive "Blurred Lines" remix download. In addition, consumers will get $10 back when they spend $30 or more at participating RadioShack locations through June 1, 2013.**

The ad begins airing April 29, 2013 and will appear on networks including MTV, VH1, Spike and Comedy Central. It will also run during the NBA Finals on ESPN and ABC.

The TV spot can also be found on RadioShack's techspecs blog and at the Beats by Dr. Dre Facebook page. Exclusive behind-the-scenes footage taken during filming of the "Blurred Lines" video will also be posted during the promotion, so check back often for more details.

RadioShack also plans to launch a social contest later in the campaign that will give consumers the chance to win two tickets to a future Robin Thicke concert.

To find your neighborhood store or check out all the Beats products available at RadioShack, visit www.radioshack.com.

*Offer valid through June 22, 2013 on qualifying in-store purchases at participating stores. US and Puerto Rico only. Code must be redeemed no later than July 6, 2013. Code is redeemable at www.radioshack.com/UWANTIT. Must be 13 or older. Compatible software, hardware and Internet access required (fees may apply). Void where prohibited. Digital downloads provided AS IS, no warranties. See store for details.

**Only one coupon may be redeemed per transaction and cannot be combined with any other coupons or offers, including employee discounts. Coupons are valid on all purchases of $10 or more except Bose ®, Apple ® and Beats by Dr. Dre products, airtime, gift/entertainment cards, services, special orders, refurbished items and purchases on radioshack.com. At Dealer/Franchise locations, coupons are only valid on RadioShack merchandise.

About RadioShack Corporation

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,132.70 -81.72 -0.45%
S&P 500 2,104.50 -6.24 -0.30%
NASDAQ 4,963.5270 -24.3630 -0.49%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs