Using mobile analytics to collect usage data is an effective and powerful way for companies to create a better user experience and target their customers. IBM's MobileFirst platform is the first in the industry to speed the process of building apps by enabling companies to seamlessly integrate analytics and capture the complete on-device experience of how customers are using apps, including insight into gestures, dwell time and navigation.The IBM MobileFirst platform now includes geo-location services for developers. Now, geo-location triggers can be used to extend applications to take contextual action based on a user's location to provide personalized service. Featuring a new toolkit, developers can more efficiently monitor battery and network bandwidth. Additionally, newly integrated mobile app testing capabilities enable organizations to improve app quality while reducing the effort needed to test across different mobile platforms.
IBM Unveils New Technology To Connect A Smarter Planet
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