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Big Data, Convergence Are Hot Topics At Acceller Summit 2013

MIAMI, April 29, 2013 /PRNewswire/ -- For the seventh consecutive year, Acceller, Inc., hosted the exclusive Acceller Summit 2013, bringing together dozens of executives from leading providers of home communication and entertainment services, including Comcast, AT&T, Verizon, Time Warner Cable, Cox, and many others. The theme for this year's event was based around "big data" and the convergence of services in the home and several marketing innovations. Five renowned speakers discussed the state of the digital services industry, as well as Acceller's Ben Vides, who shared his consumer insights on how technology is converging together in different channels.

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"We believe the roster of speakers we assembled for this event was star-studded," said Acceller CEO Steve McKean. "Our speakers were entertaining and enlightening, helping us understand innovative marketing techniques, and make better sense of emerging topics like big data and home automation."

Innovations and trends expert Jim Carroll started the conference, as the first speaker and one of the world's leading futurists. His key points were based around accelerated innovation. "Half of what a student learns in his first year of college is obsolete by the time he graduates," Carroll said. He also cited Rupert Murdoch's quote, "Big will not beat small anymore. It will be the fast beating the slow."

Futurist and best-selling author Nicholas Webb was the keynote speaker for the event. He touched on several topics surrounding his theme of "Strategies of Innovations Superstars." While he explained how "big data" was important to innovating, he also warned businesses not to get so caught up in it that they lose focus.

Bryan Eisenberg, one of the top marketing experts in the country and a best-selling author, also shared his thoughts on how retailers are benefitting from big data. "If you look at bigger sets of data," Eisenberg said, "you can be more intelligent." He also discussed the seven steps a company needs to take in order to find success using "big data" in their marketing efforts.

Bruce Leichtman, President of Leichtman Research Group, discussed the state of the digital home services industry, and the seemingly ever-present threat of "cord-cutting" in his presentation on "Key Trends in Media, Entertainment and Broadband."

The Executive Vice-President of Product Management of, Neville Letzerich, discussed the three reasons companies should connect with their customers, including increasing trust, improving their experience and data, and keeping in touch with new customers, mainly, the "Millennials," the increasingly important group of 17-34 year olds.

Vides, Acceller's Vice President of Strategic Development, shared what Acceller has learned through its own consumer research over the past three years. "We've learned so much about people's behavior from listening to the millions of customers that reach us online and on the phone each year, including what motivates a customer to search for home services and why someone would switch their services," said Vides.

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