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The Deal: Netflix CEO's Bet on Content Depends on Who Controls It

The bank then literally concludes its report with the assertion that, because of all the new "exciting avenues and opportunities in the world of content ... there is indeed room for many winners."

As for bringing more transparency to a company with simplicity at its core, Hastings clearly knows that one is not the other. He knows that simplicity in the context of Netflix means commercial-free movies and TV shows offered by a company "counter-positioned against the hassles, complexity and frustration that embodies most multichannel video programming distributor relationships with their customers."

Yet Hastings also knows that transparency would entail releasing actual viewing numbers to Netflix's $100 million "House of Cards" drama, to give but one example, rather than generalizing the data point to "huge numbers of members are just starting the series each week." And total transparency, come to think of it, would preclude opening this column with something as dubious as a multiple-choice question.

Written by Richard Morgan in New York

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