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Tykoon Launches National Competition To Find America's Fifty Most Financially Responsible Kids

NEW YORK, April 29, 2013 /PRNewswire/ -- In celebration of Financial Literacy Month, Tykoon has announced the launch of its Money-Smart Kid Competition, a national contest to find each state's most financially responsible, money-smart kid.  In each state, the child who earns the most Tykoins in Tykoon from April 29 through June 30, 2013 will be given the title of their state's Money-Smart Kid. 

"We felt that we should celebrate, acknowledge and reward kids who best exemplify financial literacy," said Mark Bruinooge, CEO of Tykoon.  "Children should be recognized for proactively building their money-management skills.  As we acknowledge these accomplishments, it's our hope that more families realize the importance of early financial education and how a strong financial foundation is vital for a financially healthy future."  

Tykoon's first the Money-Smart Kid contest was held in North Carolina in March 2013 and has announced Jeffery Webb, a precocious and entrepreneurial eight-year old boy from Charlotte, NC as North Carolina's Money-Smart Kid.

"Jeffrey is truly a remarkable kid," added Bruinooge. "He's achieved the financial goals he set for himself on Tykoon around saving, giving and spending responsibly. Since Jeffrey has mastered the online Tykoon tool, he has acted as an advocate for financial literacy by speaking to friends, families and his local community about the merits of being 'money-smart'.  We're on a search to acknowledge other kids who have the same passion for financial responsibility."

For more information about Tykoon's Money-Smart Kid Competition visit

About Tykoon   Tykoon is the premier financial education tool for kids and their parents that empowers kids to develop stronger financial values with real money and real-life experiences.  Based in New York City and founded in 2011, Tykoon enables kids to make smarter decisions using chore charts, savings goals, charity donations and a controlled shopping experience while parents can monitor activity and customize their child's experience. Co-founders Doug Lebda (LendingTree founder and father of three daughters) and Mark Bruinooge (former banking executive and father of two sons) decided to start Tykoon while teaching their own children about financial responsibility and money management.  Built for parents and kids by parents and kids, the platform introduces the core concepts of earning, saving, giving and spending so families can build a money smart world, one kid at a time. For more information, please visit

MEDIA CONTACT: Megan Greuling (704) 943-8208


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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