This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

WISeKey Goes Further In Luxury Brand Protection With An Innovative Mobile Experience

BASEL, Switzerland, April 29, 2013 /PRNewswire/ --

WISeKey's anti-counterfeiting technologies revolutionized the high-precision timepiece industry when first launched with Hublot at BaselWorld in 2009 and the security company further enhances the technology to better "empower brands, consumers, distributors, governments and vendors to distinguish genuine goods from illegal imitations".

With its latest implementation at HYT Watches ( http://hytwatches.com ), the WISeAuthentic Brand protection solution is now affordable and scaled for independent watchmakers. The turnkey solution offers brands the strongest identity technology based upon contactless digital warranty cards, bringing the authentication process to clients and retailers.

Looking for easy-to-use and non-forgeable systems for end-clients, WISeKey developed a contactless secure solution that enables retailers to activate the warranty cards in boutiques. Clients can then check the authenticity with their Smartphone, by reading the card with a mobile application, thereby opening new doors to retail and post-retail experiences.

The new bespoke 'Sellout' Management component is dedicated to watchmakers providing complete digital integration and communication with their sales networks, allowing sales forecasting.

Mobile based use of digital certificates is not only a premiere in the world of anti-counterfeiting but also a way for luxury brands to take advantage of sales real-time management, combat grey market control and improve direct marketing purposes.

With numerous contactless technologies now infiltrating the luxury market, several retail brands have implemented Radio-frequency identification (RFID) within boutiques. WISeKey however, has adopted secure Near Field Communication (NFC) tags for more exclusive solutions. This technology provides endless possibilities for luxury brands to start a digital communication with their clients based upon the product itself. WISeKey has developed a frame for an exclusive community based upon product-owners' authenticity through use of their NFC warranty card.

 "We are not limited to a warranty cards anymore, we are now addressing any luxury product with a contactless secure NFC tag" explained Carlos Moreno, VP Digital Brand Protection at WISeKey.

Present this year at BaselWorld, the company will meet luxury brands that are looking for new ways to enhance their marketing and protect their goods.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,826.30 -279.47 -1.54%
S&P 500 2,081.18 -23.81 -1.13%
NASDAQ 4,931.8150 -75.9760 -1.52%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs