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BEIJING, April 29, 2013 (GLOBE NEWSWIRE) -- ChinaCache International Holdings Ltd. ("ChinaCache" or the "Company") (Nasdaq:CCIH), the leading total solutions provider of Internet content and application delivery services in China, today issued a letter to the Company's shareholders from Mr. Song Wang, Founder, Chairman and Chief Executive Officer of ChinaCache. In the letter, Mr. Wang commented on ChinaCache's 2012 full year performance, key trends in its target markets and the Company's outlook for 2013.
2012 was a year of strategic repositioning and progress for ChinaCache. Thanks to our high-quality customer wins, our annual revenue grew more than 30% to a record RMB 813.7 million, our gross margin increased 120 basis points over 2011 to 31.2%, while our overall customer count grew more than 63% in 2012 to 1,265, compared with 775 at the end of 2011.
This focus on sustainable, high-quality customers and comprehensive, value-added solutions has helped change the way ChinaCache is perceived within the industry, both in China and abroad. We are building upon our leadership position in the CDN space and introducing new services to meet the needs of customers in multiple segments.
We entered 2013 well positioned for a year of growth and success as a result of favorable trends in China's Internet industry and our targeted end markets, as well as a series of strategic initiatives we undertook throughout last year that are having a lasting, positive effect on our business.
With that, I would like to share with you some of the highlights of 2012 and how they position ChinaCache for future growth.
In the third quarter of 2012, we initiated the strategic reorganization of our sales force. During this process, we took steps to re-align our sales team to better support our strategy of pursuing higher quality revenue opportunities. We now have four sales units, including teams focused on Internet companies, enterprises and telecom operators, and a fourth team that is targeting small to medium customers and government agencies. This structure enables us to deliver solutions and products designed specifically for the distinct needs of each vertical, and I am pleased with the progress we have made as well as the initial results of this transition.