April 29, 2013
After 1.5 years of development, Hungarian startup Production Minds (
) launched its cloud-based creative collaboration suite PMP on the 22
, bringing a fresh new approach to the world of film, TV & video production. During its beta period the platform received strong positive feedback from the filmmaking community.
The cutting-edge solution addresses the bottlenecks in the pre-production process of virtually all script-based film, TV and video projects as well as commercials, music videos and corporate video materials. The Production Minds Platform (PMP) enables industry professionals to keep all their data in one secure central location, while managing the pre-production process through an intuitive online interface that lets crew members stay always up to date and boost efficiency across the board.
-based company utilized the unique dual background of Founder and CTO Gábor Kertai, a software engineer also well versed in the inner workings of the film industry. He identified major bottlenecks in the pre-production process, such as inadequate communication, often chaotic information flow, poor utilization of assets and resources, not to mention the usage of off-the-shelf software that do not meet the special needs of the film industry. The company conducted an extensive survey amongst industry professionals (film and TV as well as the video industry including professionals working on commercials and music videos) to confirm these bottlenecks.
"After seeing the survey results, we understood that these issues are global for the film industry" - commented CEO and Co-Founder
. "Every year approximately
100 billion US dollars
are invested in different productions worldwide. A significant chunk of that investment is literally wasted because of inadequate workflows and inefficient communication."
Surprising as it may be, but in 2013 approximately 80% of production crews still share time-sensitive and confidential information amongst themselves via unsecured email threads or file sharing systems. Not only small-scale or indie projects, but even multi-million dollar
productions. The Production Minds survey also showed that 72% of film industry professionals still use simple spreadsheets to manage production-workflows. Bottlenecks like this result in miscommunication and decisions being made based on outdated information. The Production Minds Platform (PMP) promises an end to this chaos as it keeps all data in a central, secure location where everything is updated in real time and enable crews to focus more on the creative aspects of productions.
"I first realized, there isn't a good system addressing all pain points in the pre-production process when I was working for a client who wanted more transparent control over a production" - recalled Kertai. "Either there are those expensive desktop products that lack the collaborative features pivotal in today's interconnected world; or the simple online services that do not address the entire pre-production process nor the special needs of film industry professionals."