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April 28, 2013 /PRNewswire/ -- Long a go-to for corporate cost cutting, corporate real estate has turned a corner and is becoming a solid productivity driver, with CEOs starting to reap the rewards of enhanced revenue, shareholder value and employee performance. A new
Jones Lang LaSalle (JLL) report reveals that companies that view real estate assets singularly as a source of short-term cost reduction are actually incurring hidden long-term financial and operational risks.
JLL's second biennial report on
Global Corporate Real Estate Trends unearths the five top corporate real estate risks, including possible negative impacts to competitive advantage and profitability from cost cutting, procurement processes, lack of collaboration between functions and failure to drive productivity.
The 2013 survey, which measures insights from more than 630 corporate real estate executives in 39 countries, points to the prodigious pressure corporate real estate decision-makers are under as 68 percent of respondents recognize increasing demand from senior business leaders to enhance productivity of the real estate portfolio.
"The global financial crisis moved real estate up in importance to CEOs as a tangible lever for enhancing revenue growth. Our survey shows that more CEOs today are realizing that investing in long-term, revenue-focused corporate real estate strategies can best leverage their real estate assets to mitigate risks and increase long-term profitability," said
John Forrest, Global Director and CEO of
Jones Lang LaSalle's Corporate Solutions business in
Asia Pacific. "While short-term cost cutting is tempting, sustainable financial and operational benefits are more often achieved when cost reduction and revenue-enhancing investments are considered together."
JLL addresses the outcomes of these increased pressures in its
Global Corporate Real Estate Trends report, which details the top five risks and rewards corporate real estate users are facing in 2013:
Singular focus on real estate cost cutting undermines potential rewards from revenue-enhancing investments
Procurement drives price- rather than value-driven outsourcing partnerships
Workplace productivity is frequently miscalculated in cost-per-square-foot terms, when contribution to business performance better characterizes returns
Collaboration with HR, IT and finance is a must for enhancing workplaces, yet silos continue to constrain joint efforts
Compromising real estate quality to enter high-growth global markets is dangerous
To see how these five risks are impacting the future of corporate real estate, view an
interactive video and read the summaries below.
Risk One: Singular focus on real estate cost cutting undermines potential rewards from revenue-enhancing investments
Investments in long-term real estate and workplace strategies are many times rewarded with significant contributions to productivity and corporate performance; however, the increasing pressures on real estate teams to implement short-term cost cutting continues to undercut more strategic moves. Real estate can continue to add productivity value when cost-cutting measures have run their course -- but that typically requires investment, and the resulting corporate resistance to capital expenditure is a difficult barrier to hurdle. JLL's survey reveals that 48 percent of corporate executives view financial constraints as their greatest limitation to adding more strategic value to their businesses, while 34 percent also cite lack of effective data and analytics. Many lack the tools and training to effectively identify, shape and execute the broader business strategies that would ultimately deliver the most business impact. Corporations need to recalibrate their real estate functions away from tactical cuts and into strategic investments.