April 26, 2013
/PRNewswire/ -- BBVA Compass on Thursday announced its sponsorship of a benefit concert for human rights in support of 50 Years Forward, a year-long celebration in
commemorating the 50th anniversary of what many see as the turning point in the civil rights movement.
The BBVA Compass Concert for Human Rights, co-produced by Live Nation, will take place at the end of a week-long remembrance of the events of 1963 involving the 16th Street Baptist Church bombing. The incident helped galvanize the civil rights movement and change the course of history. The benefit will be held at The Birmingham Jefferson Convention Center on
with an all-star line-up that will be announced later this spring.
"The concert will be a joyful celebration of how far this country has come," said
, BBVA Compass Birmingham city president. "We expect people to come from across the nation to commemorate an important chapter in our history — and to also honor
for the pivotal role the city played. The hope is that the concert's message will inspire the next generation of innovators, risk-takers and leaders to make a difference in our communities."
Musicians and comedians will perform during the three-hour event, and community, human rights and civil rights movement leaders will make special appearances. The event's executive producers —
— have staged some of the largest concerts in the U.S., including The Philly
Fourth of July
Jam and Budweiser Made In America.
50 Years Forward: The Movement that Changed the World, spearheaded by the
City of Birmingham
, is an ongoing commemoration of the profound and sometimes tragic events that took place in
in the '60s — events that led to positive, transformative and lasting change. The concert serves as a global call-to-action to propel human rights issues forward with the goal of equality for all.
"We are appreciative of all of the national attention the city has received so far this year," said
. "It underscores the value of not only preserving our rich cultural heritage but also the urgency of civil and human rights 50 years forward. Our thanks to BBVA Compass and Live Nation for hosting such an important event in 2013 for our city."