This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

MSA's New Fire Service Marketing Campaign: "When You Go In - We Go In With You"

INDIANAPOLIS, April 26, 2013 /PRNewswire/ -- Fighting fires is not for the faint of heart.  But for those who answer "the call," they become part of a family known for its selflessness, bravery and commitment to leaving no person behind.  That's exactly the message global safety equipment manufacturer MSA (NYSE: MSA) intends to convey through a new marketing campaign created to recognize the spirit of camaraderie and commitment that exists among firefighters around the world.

The campaign – built on the theme "When You Go In – We Go In With You" – will be launched this week at the 85 th annual Fire Department Instructor's Conference (FDIC) in Indianapolis, Ind.  It is a multi-faceted marketing effort that not only honors and recognizes the mindset and heroism of firefighters, but also showcases MSA's long-standing commitment to the fire service industry. 

"MSA is the world's leading company dedicated to workplace safety," said Joe Bigler, President of MSA North America.  "Because of the diversity of the many markets MSA serves, we've heard at times, from firefighters, there's a perception MSA is not fully committed to the fire service.  Nothing could be further from the truth, and one of our goals with this campaign is to destroy that misperception by showcasing our innovative technology for firefighters and, equally important, MSA's long-standing commitment to this critical market segment."  

Featuring bold and compelling imagery of Pittsburgh firefighters, photographed by renowned portrait photographer Frank Walsh, the campaign encompasses print advertising, special events, prominent use of signage at the FDIC convention including a bridge billboard and "stair art," and an eye-catching trade show exhibit that looks more like a brick warehouse than a typical trade show exhibit booth.

In addition to launching the new marketing campaign, MSA is also previewing at the FDIC several state-of-the-art innovations.  New products include the Firehawk ® M7XT Self-Contained Breathing Apparatus that meets new performance requirements established by the National Fire Protection Association (NFPA); the Galaxy ® GX2 Automated Test System, providing simple, intelligent testing and calibration of MSA single and multi-gas detection instruments; and the Evolution ® 6000 Thermal Imaging Camera, featuring best-in-class image quality, a laser pointer and range finder, integrated video and picture capture, and an integrated wireless video transmission system.

Other MSA highlights at FDIC include participation in end-user training classes and sponsorship of a special screening of the award-winning documentary film BURN: One Year on the Frontlines of the Battle to Save Detroit .  MSA will wrap-up the week-long conference by hosting the Brotherhood Battle Challenge, a mobile phone-based scavenger hunt with more than $40,000 in prizes, including two MSA Evolution 6000 Thermal Imaging Cameras and Cairns ® Helmets for the winning fire department.

"Firefighters are the first ones to run into a burning building when everyone else is running out," Mr. Bigler said.  "Our goal is to develop and provide firefighters with the most advanced safety equipment that helps protect them when lives are on the line.  Developing innovative solutions that meet the ever-changing needs of our first responders has been a core competency of MSA for more than 60 years.  And as we approach our 100 th year in business, we remain committed to protecting those who protect us."

About MSA

Established in 1914, MSA is the global leader in the development, manufacture and supply of safety products that protect people and facility infrastructures.  Many MSA products integrate a combination of electronics, mechanical systems and advanced materials to protect users against hazardous or life-threatening situations. The company's comprehensive line of products is used by workers around the world in a broad range of industries, including the fire service, the oil, gas and petrochemical industry, construction, mining and utilities, as well as the military.  Principal products include self-contained breathing apparatus, fixed gas and flame detection systems, handheld gas detection instruments, head protection products, fall protection devices and thermal imaging cameras. The company also provides a broad range of consumer and contractor safety products through a joint venture with MCR Safety.  These products are marketed and sold under the Safety Works ® brand.  MSA, based north of Pittsburgh in Cranberry Township, Pa., has annual sales of approximately $1.2 billion, manufacturing operations in the United States, Europe, Asia and Latin America, and 42 international locations.  Additional information is available on the company's Web site at www.MSAsafety.com.  Information on Safety Works products can be found at www.SafetyWorks.com.

SOURCE MSA

Stock quotes in this article: MSA 
Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,424.85 +162.29 1.00%
S&P 500 1,862.31 +19.33 1.05%
NASDAQ 4,086.2250 +52.0640 1.29%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs