This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

MSA's New Fire Service Marketing Campaign: "When You Go In - We Go In With You"

INDIANAPOLIS, April 26, 2013 /PRNewswire/ -- Fighting fires is not for the faint of heart.  But for those who answer "the call," they become part of a family known for its selflessness, bravery and commitment to leaving no person behind.  That's exactly the message global safety equipment manufacturer MSA (NYSE: MSA) intends to convey through a new marketing campaign created to recognize the spirit of camaraderie and commitment that exists among firefighters around the world.

The campaign – built on the theme "When You Go In – We Go In With You" – will be launched this week at the 85 th annual Fire Department Instructor's Conference (FDIC) in Indianapolis, Ind.  It is a multi-faceted marketing effort that not only honors and recognizes the mindset and heroism of firefighters, but also showcases MSA's long-standing commitment to the fire service industry. 

"MSA is the world's leading company dedicated to workplace safety," said Joe Bigler, President of MSA North America.  "Because of the diversity of the many markets MSA serves, we've heard at times, from firefighters, there's a perception MSA is not fully committed to the fire service.  Nothing could be further from the truth, and one of our goals with this campaign is to destroy that misperception by showcasing our innovative technology for firefighters and, equally important, MSA's long-standing commitment to this critical market segment."  

Featuring bold and compelling imagery of Pittsburgh firefighters, photographed by renowned portrait photographer Frank Walsh, the campaign encompasses print advertising, special events, prominent use of signage at the FDIC convention including a bridge billboard and "stair art," and an eye-catching trade show exhibit that looks more like a brick warehouse than a typical trade show exhibit booth.

In addition to launching the new marketing campaign, MSA is also previewing at the FDIC several state-of-the-art innovations.  New products include the Firehawk ® M7XT Self-Contained Breathing Apparatus that meets new performance requirements established by the National Fire Protection Association (NFPA); the Galaxy ® GX2 Automated Test System, providing simple, intelligent testing and calibration of MSA single and multi-gas detection instruments; and the Evolution ® 6000 Thermal Imaging Camera, featuring best-in-class image quality, a laser pointer and range finder, integrated video and picture capture, and an integrated wireless video transmission system.

Other MSA highlights at FDIC include participation in end-user training classes and sponsorship of a special screening of the award-winning documentary film BURN: One Year on the Frontlines of the Battle to Save Detroit .  MSA will wrap-up the week-long conference by hosting the Brotherhood Battle Challenge, a mobile phone-based scavenger hunt with more than $40,000 in prizes, including two MSA Evolution 6000 Thermal Imaging Cameras and Cairns ® Helmets for the winning fire department.

"Firefighters are the first ones to run into a burning building when everyone else is running out," Mr. Bigler said.  "Our goal is to develop and provide firefighters with the most advanced safety equipment that helps protect them when lives are on the line.  Developing innovative solutions that meet the ever-changing needs of our first responders has been a core competency of MSA for more than 60 years.  And as we approach our 100 th year in business, we remain committed to protecting those who protect us."

About MSA

Established in 1914, MSA is the global leader in the development, manufacture and supply of safety products that protect people and facility infrastructures.  Many MSA products integrate a combination of electronics, mechanical systems and advanced materials to protect users against hazardous or life-threatening situations. The company's comprehensive line of products is used by workers around the world in a broad range of industries, including the fire service, the oil, gas and petrochemical industry, construction, mining and utilities, as well as the military.  Principal products include self-contained breathing apparatus, fixed gas and flame detection systems, handheld gas detection instruments, head protection products, fall protection devices and thermal imaging cameras. The company also provides a broad range of consumer and contractor safety products through a joint venture with MCR Safety.  These products are marketed and sold under the Safety Works ® brand.  MSA, based north of Pittsburgh in Cranberry Township, Pa., has annual sales of approximately $1.2 billion, manufacturing operations in the United States, Europe, Asia and Latin America, and 42 international locations.  Additional information is available on the company's Web site at  Information on Safety Works products can be found at


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%
YHOO $36.60 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs