SAO PAULO, April 25, 2013 /PRNewswire/ -- MZ Group, the world's largest independent investor relations company, announces the launch of a new tool for communication between companies and their stakeholders: Online Press Room. The platform, one of the only three-language (Portuguese, Spanish and English) platforms available on the market, was developed to facilitate companies' relations with the press and generate free media exposure.
The capital market is increasingly present in the media. Twenty years ago, the securities market was almost never in the headlines. Nowadays, the scenario has changed: abrupt daily share price variations or even accounting scandals may make the headlines of an information channel. As a result, publicly held companies are constantly subject to public opinion, and may have a good or a bad reputation based on how they communicate with the market and their stakeholders.
With this new scenario in mind, MZ Group has developed the online press room, which works as a hub for the distribution of useful and important information on the companies. The platform – intuitive, customizable and easy to maintain - gathers at the same place, in an integrated manner and in real time, a gallery of photos and videos, fact sheets, press releases and news on the companies, ensuring the authenticity of the information disclosed on traditional online and offline media and social media.
It is also possible to make brand promotional materials available, such as visual identity manual, institutional presentations, logos and a lot more. Rodrigo Alves explained, "As information has spread with the Internet, it has become difficult for the communication areas to meet the press' constant demand, so a single information channel can add real value to the companies. It is an important component of a proactive communication program."From now on, with Online Press Room, companies have become invaluable sources of information, being constantly prepared to react to certain situations, providing sources that balance company-related news.