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Vacationers Trade Sun And Surf For Art And Culture

Stocks in this article: MAR

BETHESDA, Md., April 25, 2013 /PRNewswire/ -- The 2013 SpringHill Suites Annual Travel Survey reveals that most Americans today are ready to go off the beaten path and explore unexpected destinations. According to the recent survey conducted by Kelton, vacation is no longer just about getting away. It's about discovering the country from a local, cultural and artistic perspective. Ninety-four percent of Americans would like to experience local art and culture while on vacation and look to local galleries, museums and theaters to provide a rich vacation experience. 

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"This is our fourth time we have conducted this survey, and this year we really dove into where, why and how people will travel," said Callette Nielsen, vice president and global brand manager for SpringHill Suites. "Trends are really changing, perhaps due to social media sharing or simply because people want more out of their limited time off."

Revealing that 23 percent of working Americans do not receive any type of paid vacation leave in their current positions, the survey demonstrates that Americans are stressed and tired and crave more down time. Vacationers aren't taking as much time off as they feel they need—the average American takes vacation about once every 12 months and feels they need one about every six months. 

When Americans finally get that coveted time away this year, many realize they don't have to travel to big cities and tourist towns to experience art and culture—over half of travelers agree they are likely to visit a destination in the next five years that may be thought of as off the beaten path such as Little Rock, Arkansas or Boise, Idaho.

"Americans are simply ready to get out there and explore something new," said Nielsen. "SpringHill Suites has always been a key supporter of local art and artists. It is refreshing to see that Americans too are making the effort to appreciate the diverse art and culture in their own backyard."

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