This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Why Jack Should Be Apple's Next CEO

NEW YORK ( TheStreet) -- At this point, I would settle for Mr. Jack Box as the next CEO of Apple (AAPL - Get Report). However, according to sources in Santa Monica, Jack -- of Jack in the Box (JACK - Get Report) -- actually leads the creative agency that produces the company's excellent television commercials.

On double take, that might make him the perfect person for the job. He's creative, imaginative and, in his own "adman" sort of way, innovative. In fact, one might argue (not necessarily me or you, but one) that Jack Box is more qualified for Apple's CEO gig than Tim Cook.

Dig Richard Sittig's bio at Secret Weapon Marketing's Web site:

The dude created the freaking Energizer Bunny -- or as the late, great Elliott Smith called it, the Duracell Bunny, as well as Jack Box after Jack Box commercial.

Just as I feel obligated to say something like Obviously, I'm joking, but the point is ..., I stop myself. A creative genius such as Sittig or a "comedian" like Dick Costolo, CEO at Twitter -- now we're talking the flavor of people Steve Jobs should have looked to to fill the void he was preparing to leave at Apple.

For one reason or another, Jobs didn't do this. He went with Tim Cook. He apparently told him something like Don't ask what I would do, just do what's right.

And now, Amazon's About to Pass Apple.

This whole story -- Jobs picks Cook and tells him not to query WWSD -- there's something about it that never passed muster with me. In other words, I don't believe it went down that way. There must be more to it.

The most extreme cynics argue Steve Jobs sabotaged Apple. You know, he had an ego so large he put in place a person he knew couldn't compare. While I don't believe this borderline conspiracy theory, I reckon there must be something else at play.

Tim Cook is good at estimating the number of on/off switches to order from a factory in China. He's an MBA guy who could make all of us look a fool in discussions about "supply chain management." There's a place for people like him within Apple. Obviously, Jobs knew this. He surrounded himself with the proper number of businessmen to take care of the "back cover" stuff.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 0.00%
JACK $67.55 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs