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Spartan Motors Utilizes Voice Of Market To Develop Latest Concepts

INDIANAPOLIS, April 25, 2013 (GLOBE NEWSWIRE) -- Spartan Motors, Inc. (Nasdaq:SPAR) ("Spartan" or the "Company") prides itself on utilizing the voice of the market (VOM) to develop innovations. Today through Saturday at the Fire Department Instructors Conference (FDIC), the Company will have several concept products on display for feedback.

"Spartan Motors finds great importance in the voice of the market process," said John Sztykiel, President and CEO of Spartan Motors. "As a 'customer-centric' organization, voice of the market is the cornerstone of our product development process, and events like FDIC provide a very efficient means to gather feedback on new products/services and unmet needs from a broad cross section of the market, particularly decision makers and international customers ."

The Mobile Hotspot and Connectivity concepts on display at FDIC are excellent examples of Spartan utilizing the voice of the market process. In August 2012, Spartan Motors executives spoke with Chief Steve Lohr of the Montgomery (MD) Fire Department in regard to the need for 100% emergency response connectivity, enabling all required communications. Soon thereafter, Hurricane Sandy hit the East Coast – disabling communications for many first responders, as over 25% of the cell towers were inoperative. More recently, following the latest tragedy during the Boston Marathon; cell towers were overloaded and inoperable at times, creating communication issues for first responders.

Following the discussion with Chief Lohr, Spartan's technical teams embraced this need and quickly developed the Mobile Hotspot concept, which can be found in the Spartan Chassis booth (no. 2510) at FDIC this year. Over the next three days, Spartan Engineers will demonstrate this solution, discuss the enabling technologies and user interface, and then capture customer feedback to further optimize the solution.

"What's great is we engaged with the marketplace, listened proactively and developed this product with speed. This VOM process is a key contributor to the sales and backlog growth," said Sztykiel.

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