DALLAS, April 25, 2013 /PRNewswire/ -- Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced today that its Retail Services business has again achieved the prestigious "Center of Excellence" certification by BenchmarkPortal for the quality of its care center operations and service delivery. Alliance Data also received second-place honors in the "Top 100 BenchmarkPortal Call Centers list" in the "large centers" category which compares the performance of centers throughout North America by evaluating their key metrics against industry peers. Founded in 1995 by Purdue University, BenchmarkPortal is a global leader in the contact center industry providing benchmarking, certification, training, consulting and industry reports.
The recertification of its customer care centers marks the eighth time Alliance Data has received BenchmarkPortal's Center of Excellence ranking – more times than any company or organization in the financial services/credit industry. The Center of Excellence designation is reserved for the top 10 percent of all customer care centers surveyed by BenchmarkPortal, and is based on best-practice metrics for quality, cost, efficiency, effectiveness, and superior performance. These metrics are drawn from the world's largest database of objective and quantitative data, which is audited and validated by researchers from BenchmarkPortal.
"It's an exciting time for Alliance Data's customer care centers. We view this part of our business as a competitive differentiator for our organization, and as an asset to our client partners," said Sallie Komitor, vice president of customer care operations for Alliance Data. "Achieving the Center of Excellence recertification and earning 'Top 100 BenchmarkPortal Call Centers list' honors is a direct reflection of our ongoing, significant investments in people, process and technology. We know the customer interactions that drive our performance metrics are key to delivering customer care excellence; we view every customer touchpoint as an opportunity to enhance customer loyalty with our partner brands."
In developing its call center measurement parameters, BenchmarkPortal found that 22 Key Performance Indicators (KPIs) strongly correlate to quality and quantity of calls handled in call center operations. For the benchmarking survey, BenchmarkPortal monitored and measured Alliance Data's performance against these KPIs and their large call center database to determine each center's level of efficiency and effectiveness.