This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Agnitio's Leading Pull Marketing Software Suite Chosen By Allergan

COPENHAGEN, Denmark, April 25, 2013 /PRNewswire/ --

  • Roll-out of Agnitio's software and services with Allergan

Agnitio, the pharmaceutical industry's pull marketing leader, is seeing a significant increase in the roll-out of its closed loop marketing software suite and services to major global healthcare companies.

     (Logo: http://photos.prnewswire.com/prnh/20120924/562917-a )

     (Photo: http://photos.prnewswire.com/prnh/20130320/601933 )

Agnitio has recently deployed its software suite at Allergan, with plans to integrate it with the company's existing CRM solution. In doing so, Agnitio has given Allergan's reps a seamless mobile solution with pull marketing capabilities, providing a single tool to enable highly engaging interactions with customers and invaluable marketing insights.

"Agnitio offers a solution via a single flexible system so Allergan can manage digital content deployment, collect data on material usage to support the drive of marketing excellence and integrate with our CRM system. This scalable technology has allowed Allergan to achieve our initial goals across multiple countries in a short period of time," says Gary Duncan, Head Of Digital Marketing EMEA at Allergan.

"Our software suite and products are ideally suited to the needs of large, multi-national pharmaceutical companies who want to treat their customers as individuals, providing them with the information and services they are actually looking for," says Eyal Steinitz, Chief Operating Officer of Agnitio. "Our offerings are flexible and their ability to integrate with existing CRM provisions means that reps can use the same front-end tools to interact with the systems they are used to."

As well as pharmaceutical companies being able to deploy the Agnitio offering, many of their creative, marketing and advertising consultancies will be familiar with it, following a 50% increase in the number of agency licences granted globally in recent months. Popular for its speed, flexibility and ease of use, the software is based on HTML5, making it excellent for localising content while negating the need and desire to produce numerous independent Apps, leading to unrelated content that is costly and difficult to control.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
SYM TRADE IT LAST %CHG

Markets

DOW 18,282.20 -3.54 -0.02%
S&P 500 2,130.82 +4.97 0.23%
NASDAQ 5,090.7940 +19.0510 0.38%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs