That's not coming until autumn at the earliest. Too bad. Perhaps Tim Cook is learning a little something about being a symphony conductor: Variety is the spice of life. No one likes hanging around waiting for the horns to finally come back after some lull in the action for five minutes.
But it's all riding on the new products for Apple. If the company can come up with new stuff and people buy it in droves, we'll look back and wonder why everyone gave Tim Cook such a hard time. If I hear one more person come on TV and say that they're not excited about a watch or a TV.... It's silly to prognosticate now about the popularity of a product when it hasn't even been unveiled.
The iPad was greeted with a "ho hum" for weeks after its introduction. They only managed to sell a smidge less than 20 million in the last quarter of the product people initially thought had a terrible name.
Counterintuitively, I also believe Apple would generate much more excitement and upward movement in its stock price through some big acquisitions. If we woke up tomorrow and found Apple was using $30 billion of its nearly $150 billion cash pile to buy Twitter, Apple's price would jump up.Why? Wouldn't some say they are "destroying" shareholder value by paying "so much" for a company that has yet to prove out its business model? I don't agree with this at all. Currently, Apple's getting zero credit from Wall Street for its $150 billion cash. If the company is able to use 20% of something it's getting zero credit for to suddenly have the biggest force in social media/news today and likely moving forward, that's worth something additional to whatever's been priced in to Apple's stock at this point. Apple also could do with a burst of fresh thinking/new eyes that would come to the company from the infusion of a group like Twitter. If Apple managed the integration properly and respected the different cultures and made the most of them, it could be a grand slam. At the time of publication the author was long AAPL and YHOO. Follow @ericjackson This article was written by an independent contributor, separate from TheStreet's regular news coverage.
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