DEFIANCE, Ohio, April 24, 2013 (GLOBE NEWSWIRE) -- Rurban Financial Corp. (Nasdaq:RBNF), ("Rurban" or the "Company"), a diversified financial services company providing full-service community banking, wealth management and item processing services, today announced the official name change of the Company and a rebranding of its banking subsidiary, The State Bank and Trust Company. Effective today, the name of the parent company has been changed to SB Financial Group (ticker symbol "SBFG") and the bank is being rebranded as State Bank. All business lines and functions will be consolidated under the State Bank brand, and can be accessed through an updated website: www.YourStateBank.com. The website will provide customers with access to their banking and wealth management accounts, as well as provide a portal for shareholders to obtain investor information.
Mark A. Klein, president and CEO of SB Financial Group and State Bank, stated, "With this move, we are aligning the identity of our bank and parent company under one name and one logo, which should enhance the reputation of both. The many products and services we already offer can now be viewed more easily as belonging to one company with a consistent vision based on high-quality products and a passion for customer service.
"Our updated website brings all levels of our organization into focus, and facilitates an efficient 'one-stop' opportunity to address a variety of banking activities and informational needs. Whether our customers choose to conduct their banking activities electronically, or in-person at any of our offices, becomes more a matter of preference than of need. Our goals remain unchanged: to provide our customers with quality, efficiency and a positive banking experience. This name change and more vibrant logo should enhance our visibility within the communities we serve, and signal to customers and shareholders alike that our organization has taken another step toward higher performance."