April 24, 2013
GNC Holdings, Inc.
the nation's largest specialty retailer of health, wellness and sports nutrition products, is launching a new
Member Price Program
nationwide. Members will have access to GNC's leading premium brands, cutting-edge product innovation and knowledgeable trained associates, all at fantastic values every day of the year. GNC's current loyalty program boasts close to 7 million active Gold Card members, who will also become part of the Member Price Program.
The rollout of the Member Price Program follows a very successful test-market campaign of up to two years in key markets like
that produced higher store traffic, increased revenues and strong margins. GNC anticipates that the program will expand membership to a larger base of consumers, including new and existing members, as well as lapsed Gold Card holders.
"We are very pleased with the initial phases of the Member Price Program," said
, Chairman, President & CEO, "and we are excited to offer it to all of our customers, including our existing Gold Card members. Member pricing offers access to GNC's premium products at a great value, increased convenience and simplified pricing."
Fortunato noted that the Member Price Program offers tangible benefits to GNC's most loyal customers:
- As a GNC VIP, customers will save up to 50% on all their favorite vitamins, supplements, diet and sports nutrition products, every day of the year.
- The program's simplified pricing also makes shopping easier, both in-store and online.
- In new markets in which the Member Price Program is launching, GNC will offer free memberships for a limited time.
For more information about GNC's Member Price Program and how to renew your Gold Card or apply for one, click