Back on April 15, Ford's leading executive for Asia, David Schoch, said the company's share of the China market could reach 6% by 2015 after the company completes its model expansion and new vehicle plants. This would be quite a feat considering that China has more than 150 different automakers doing business within its borders.
Yet Ford, which began producing cars in China with a joint venture in 2003, is planning to catch China's second wave of growth in China's interior cities where opportunity is ubiquitous and unexploited.
Let's take a look at Ford's five-year chart to see how its stock has done in light of revenue per share and diluted year-over year earnings per share. F
Courtesy of YChartsThe only American automaker that didn't need to be bailed out after the 2008 financial debacle, Ford has held its own, although there is room for earnings and revenue improvement. On average, analysts expect Ford to be profitable and for EPS to come in at 38 cents, down a penny from 39 cents a year ago.
Analysts are estimating an increase in revenue of almost 11% over the year-ago quarter, to nearly $33.8 billion, putting Ford on track to earn nearly $134 billion in 2013. That's a remarkable accomplishment for a company that has less than a 5% operating margin and 4.22% trailing-12-month profit margin. Ford has a market cap of around $51.22 billion right, and shares were recently trading at $13.18. Ford will soon start making a new four-cylinder engine that is only 1.5 liters, thus avoiding China's nearly $300 a year tax on vehicles with engines larger than than 1.5 liters. This new, fuel-efficient engine will be sold in various nations including the U.S. beginning this autumn. Ford's CEO has decades of experience doing business with the government of China. For 37 years as an employee and executive at Boeing Boeing (BA), he helped sell airplanes to the emerging-market giant. For the last six years as the leader of Ford, he's become more and more familiar with how the Chinese market operates.
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