This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Vimeo Focuses On Content Creation With Launch Of Brand Creative Fund

Stocks in this article: IACI

NEW YORK, April 23, 2013 /PRNewswire/ -- Vimeo today launched its Brand Creative Fund product, a new resource for brands to develop high-quality, "brand-enabled" video content in collaboration with the global network of innovative creators on Vimeo.  Each Brand Creative Fund engagement on Vimeo will be customized to support brands' specific objectives, empowering marketers to create and distribute quality original video content to Vimeo's audience of over 100M monthly viewers, and across the web through the platform's best-in-class embeddable HD player.

The inaugural Brand Creative Fund project is a partnership with The Lincoln Motor Company, which turned to Vimeo to support its year-long "Hello, Again" campaign. Designed to help re-launch the 90‑year old automotive brand, "Hello, Again" encourages consumers to reimagine the brand by seeing everything that's old as new again. To help communicate this theme, Lincoln tapped into the creative power of the Vimeo community and commissioned four outstanding filmmakers to develop a series of short films that tell a story and offer distinct creative interpretations of "Hello, Again."  The four filmmakers selected for the project include: Lucy McRae, Jeff Frost, Eliot Rausch and Becky & Joe.

"Some of the world's most talented creators call Vimeo home, and we're now giving brands the opportunity to tap the creative power of this community to develop original and compelling content that their consumers will watch and share," said Vimeo CEO, Kerry Trainor. "Unveiling the Brand Creative Fund with Lincoln has been a great partnership; the brand's commitment to collaborating with innovative creators comes through loud and clear in the finished work, which is exactly what the Brand Creative Fund is designed to enable."

 "This film collaboration with Vimeo further supports Lincoln's 'Hello, Again' marketing platform to showcase how reinterpretations of noteworthy artistic material – that like the new brand – can be transformed into something fresh and relevant," said Andrew Frick, Group Marketing Manager, Lincoln. "The videos created by the four talented filmmakers will help to fuel conversations around what we are doing at Lincoln."

The Lincoln Brand Creative Fund films will be featured on a customized brand channel and will each be accompanied by its own behind-the-scenes production that highlights the creators' work and vision.  The series kicks off today, April 23 rd and will continue each following Tuesday with the unveiling of one full film and its behind-the-scenes documentary:

  • April 23, 2013 - Introductory Videos
  • April 30, 2013 - Eliot Rausch: film and behind-the-scenes
  • May 7, 2013 – Becky & Joe: film and behind-the-scenes
  • May 14, 2013Jeff Frost: film and behind-the-scenes
  • May 21, 2013Lucy McRae: film and behind-the-scenes

"As exciting as this is for Vimeo, it's even more so for the creators that comprise our community," said Vimeo President, Dae Mellencamp. "The Brand Creative Fund is all about opportunity as Vimeo is connecting brands with creators. In addition to being compensated for their work, this is an opportunity for creators to broaden their portfolios, and in many cases, a way to jumpstart their careers."

To view the Lincoln "Hello, Again" brand channel, please visit https://vimeo.com/channels/helloagain

About Vimeo Vimeo® is the high-quality video platform for creative people. Vimeo's mission is to empower and inspire people around the world to create, share and discover videos. As one of the world's largest creative networks, Vimeo has over 15M registered members and reaches a global audience of more than 100M each month. Founded in 2004 and based in New York City, Vimeo, LLC is a subsidiary of IAC (NASDAQ: IACI)

About Lincoln Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln is in the process of introducing four all-new vehicles in the next four years. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com. Follow us on Facebook at facebook.com/Lincoln.

SOURCE Vimeo

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,191.63 +0.26 0.00%
S&P 500 1,991.52 -10.64 -0.53%
NASDAQ 4,609.1890 -28.8050 -0.62%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs