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SurePure Announces Major Client Milestones

NEW YORK, April 23, 2013 /PRNewswire/ -- SurePure, Inc. (OTCBB:SURP) a global leader in liquid photopurification, is pleased to announce that two of its earliest clients have reached major milestones with the SurePure photopurification technology.

In-2-Foods, a major juice contact packer for one of South Africa's premium retailers, have recently celebrated over 5 years uninterrupted use of the technology. Employed to replace both thermal pasteurization and the use of preservatives, the technology has enabled In-2-Foods to meet and exceed the exacting shelf stability, price and taste criteria of their client in a cost-effective manner while enjoying significant energy savings over pasteurization.

One of the top three global brewers has also passed a major usage milestone with the SurePure technology. Originally employed to microbiologically purify sugar syrup solutions used in Flavoured Alcoholic Beverages, the technology, now in its 4 th year of continuous use, has recently seen applications in adjunct brewing as well as experimentation in the reduction of Pasteurizing Units for FAB finished product.

Master Brewer Craig Groeneveldt commented "Both of these applications have evidenced better shelf stability and improved product quality. The adjunct brewing process has offered increased brewing capacity from the existing brewing kit and the FAB application holds the promise of significant energy savings by turning down the tunnel pasteurizer as well as being a far more benign process for some of our more tender juice types."

Steve Miller, Vice President of Sales and Marketing for SurePure stated, "Clearly, the SurePure technology is continuing to be an enourmous value add to multiple clients over multiple years. Key benefits include, exacting shelf stability, price and taste criteria in a cost-effective manner and  displaying significant energy savings."

About SurePure

SurePure is a global leader in liquid photopurification, the green alternative to pasteurisation and chemicals. Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure's technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first.  SurePure offers a greener alternative to comparable heat or chemical-based processes and significant process and energy savings. It also provides opportunities for the development of innovative and differentiated products with desired consumer benefits, guaranteed food safety and sound commercial benefits. Go to for more information.

Investor Contact: Jeff RamsonProactive Capital Group, LLC.212-863-6341


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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