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The IAC judges are representative of the full spectrum of the online marketing industry, and all entries are judged on competitive criteria in a head-to-head format, facing other entries within their specific categories. These criteria include creativity, innovation, impact, design, copywriting, use of the medium, and memorability.
SGIM's website, winner of the Best Associations Website award, boasts a dynamic social footer which incorporates interaction and content from LinkedIn, Twitter, and Facebook enabling increased engagement and understanding of site visitors. The SGIM website also features innovative search functionality by leveraging iAPPS' out-of-the-box integration with
Perceptive Software Enterprise Search (formerly ISYS Search), which natively indexes all media types, including content within PDF files, vastly improving the ease and speed in which users can access relevant content.
The Children's Colorado website, winner of the Best Healthcare Website, features the ability to navigate by multiple classifications such as a child's age, body area, condition, or sports injury, ensuring a user-friendly experience and positioning them as a leading resource for pediatric orthopedic healthcare. The website also includes critical resources for patients such as a physician locator, an appointment assistant tool, and important preliminary insurance and billing information.
The franchise winner of the Best Small Business Website award was developed on Bridgeline's iAPPS ds (Digital Subscription) platform and boasts innovative design features to grab a visitor's attention. Each of its 4,300 franchisee websites were built using responsive design, technology that triggers a website to automatically adjust its screen size and correctly render per the device being used. This capability helps store owners engage with customers no matter where they are or what device they are using. iAPPS ds enables franchises and large dealer networks to centralize and control their franchisee websites on a singular platform, while simultaneously allowing them to execute local marketing initiatives.