This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Alliance Data Announces New Long-term Agreement With Ohio University Alumni Association

DALLAS, April 23, 2013 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced its Retail Services business has signed a long-term agreement with The Ohio University Foundation/ Ohio University Alumni Association to provide a co-brand credit card program for alumni of Ohio University, a public university in Athens, Ohio. Ranked by BusinessWeek, Forbes, Fortune, and others for its academic quality, Ohio University offers more than 250 areas of undergraduate study across five regional campuses and e-learning programs. The university grants masters and Ph.D. degrees in many of its major academic divisions, serving a total student population of more than 35,000 students and an alumni base of approximately 200,000.

(Logo: )

Alliance Data will create and deliver a full suite of services to support the marketing-driven co-brand credit card program, designed to enhance the loyalty of Ohio University alumni cardholders by allowing them to earn points for dollars spent using the co-brand credit card. Cardholders can choose to redeem their points for a range of awards, including Ohio University-branded merchandise. The card also has a philanthropy component, as a percentage of every sale made on the card will automatically result in a contribution to The Ohio University Foundation in support of the Ohio University Alumni Association. In addition, Alliance Data will leverage its advanced analytics capabilities and card marketing expertise to promote the credit card to alumni through a number of channels, including direct mail, social media, the university's existing alumni e-magazine Ohio Today Online, and alumni events. All co-brand credit card accounts will be offered to individuals who meet Alliance Data's traditional credit quality standards.

"We are very proud of our alumni organization; these active members continue to demonstrate their loyalty and commitment to Ohio University. In collaboration with Alliance Data, we will be able to build a program that helps to deepen the strong relationships we have with our alumni by offering a rewarding and valuable financial tool that also offers them a meaningful way to give back and stay connected with their alma mater," said Jennifer Neubauer, executive director of Ohio University Alumni Association.

"Alliance Data is honored to partner with this respected educational institution," said Melisa Miller, president of Alliance Data Retail Services. "Through our robust suite of card marketing services, we will help The Ohio University Alumni Association enhance its marketing efforts to deliver even greater value to alumni, and in turn, provide a solution geared toward increasing philanthropy and higher levels of engagement between alumni and this esteemed university. We are excited to parlay our expertise in delivering highly effective credit solutions in other verticals to the higher education arena, and we're confident we can create a top-of-wallet product for these alumni cardholders."

About Ohio University Ohio University was chartered by the state of Ohio in 1804.  A state-assisted university with a total enrollment exceeding 35,000 students, the university also employs an estimated 4,500 full and part-time faculty and staff. Ohio University is a research university located on a 1,850-acre campus in Athens, Ohio, and across five regional campuses. It offers more than 250 areas of undergraduate study. Ohio University students have earned a number of prestigious national academic honors: The Chronicle of Higher Education has recognized Ohio University as one of the top producers of U.S. Fulbright Students by type of institution, with the highest number of recipients in the state as well as the Mid-American Conference in 2011-12. Learn more about Ohio University by visiting

About Alliance Data Retail Services Alliance Data Retail Services is one of the nation's leading providers of branded credit card programs, with over 100 marketing-driven private label, co-brand and commercial programs in partnership with many of North America's best-known brands. The business delivers upon its Know More. Sell More.® commitment by leveraging customer insight to drive sales for its client partners. Leveraging deep-rooted retail industry expertise, transaction-based customer data, and advanced analytics, Alliance Data Retail Services creates turnkey, multichannel credit programs designed to help its clients develop stronger, more profitable customer relationships. Alliance Data Retail Services is part of the Alliance Data family of companies. To learn more about Alliance Data Retail Services visit

About Alliance Data Alliance Data® (NYSE: ADS) and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data and its three businesses employ approximately 11,000 associates at more than 70 locations worldwide.

Alliance Data consists of three businesses: Alliance Data Retail Services, a leading provider of marketing-driven credit solutions; Epsilon®, a leading provider of multichannel, data-driven technologies and marketing services; and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program. For more information about the company, visit our website,, or follow us on Twitter via @AllianceData.

Alliance Data's Safe Harbor Statement/Forward Looking Statements

This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements may use words such as "anticipate," "believe," "continue, " "could," "estimate," "expect," "intend, " "may, " "predict," "project," "would," and similar expressions as they relate to us or our management. When we make forward-looking statements, we are basing them on our management's beliefs and assumptions, using information currently available to us. Although we believe that the expectations reflected in the forward-looking statements are reasonable, these forward-looking statements are subject to risks, uncertainties and assumptions, including those discussed in our filings with the Securities and Exchange Commission.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,888.35 +168.43 0.95%
S&P 500 2,102.63 +22.22 1.07%
NASDAQ 5,156.3060 +47.64 0.93%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs