NEW YORK (TheStreet) -- Would global banking consumers trade more private information for more personalized customer service?
In fact, 69% of financial consumers surveyed by Cisco Systems (CSCO), the San Jose, Calif., software giant, would make that trade. Cisco says the vast majority of banking customers want more security and "greater simplicity" in their relationships with banks and credit unions.
If there's one term to describe what consumers want, it might be "seamless," Cisco says -- but that includes availability, competence and efficiency, the key banking relationship attributes to 63%, 65% and 68% of respondents, respectively, in a survey covering more than 1,500 worldwide banking customers in 10 countries.Some of the study's other key takeaways about the willingness to share data about personal financial habits with banks:
- 83% would for stronger security measures.
- 80% would for greater savings opportunities.
- 78% would for more personalized service.
- 56% would for more "simplicity" in managing their money.
Banks that move now "will not only capture wallet share but also strengthen trust and loyalty to their brand with their customers," says Al Slamecka, marketing manager for financial services at Cisco.
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