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Frost & Sullivan: Hosted And Cloud Based UC Poised To Become The Pillars Of Growth In The Overall Australian UC Services Market

SYDNEY, April 22, 2013 /PRNewswire/ -- Frost & Sullivan's new research, Australian Unified Communications (UC) Services Market 2013, which includes hosted and cloud based UC and managed services for UC, reports that the UC services market in Australia is expected to grow at a Compound Annual Growth Rate (CAGR) of 13.9% from 2012 to 2019. Going forward, the following factors will drive the growth in the overall UC services market in Australia:

  • Demand for managed services for UC
  • Demand for hosted voice and contact centre solutions
  • Uptake from SMB segment
  • Uptake from Government and Banking & Finance sectors

Audrey William, Head of Research, Australia and New Zealand, ICT Frost & Sullivan says, "On-premise deployment remains the predominant model for UC deployment in Australia, with the cloud based alternative still at an early stage of growth. This is expected to change in favour of the cloud based model in the future, albeit at a gradual rate. Many organisations also remain concerned about the reliability and security aspects of hosted and cloud based solutions. Although such factors are expected to limit adoption of cloud based solutions in the short term, the lack of flexibility and scalability of an on-premise model will cause organisations to consider alternatives. While the hosted and cloud based UC market in Australia is at an early stage of growth, the segment is poised for strong growth over the next five to seven years.

Managed services has emerged as an attractive model for handing over the complex service and maintenance overheads while holding full control over the actual hardware and applications. Demand for managed services is particularly strong for videoconferencing endpoints, where a third party provides a range of services including maintenance, support, troubleshooting and scheduling. "As the uptake of videoconferencing endpoints continues to grow, there will be a corresponding demand for video related services. Managed services accounted for about 35% of overall UC services revenues in 2012 and is expected to experience strong growth as organisations prefer to use managed services for their audio and collaboration infrastructure," she states.

In terms of applications, voice based solutions and conferencing solutions together accounted for the majority of UC services revenues in 2012. For hosted conferencing solutions (audio, video and web), Australia remains one of the largest markets within APAC, with hosted audio conferencing generating majority of the revenues.

The cloud based UC model represents a major shift for UC channel partners who were previously focused on professional services and support services. Cloud based UC is demanding a new way of delivering services to the customer, making the channel partner the main point of service delivery. Many channel partners are realigning their strategies to be in a position to capitalise on future customer demands. Channels that have a significant dependence on traditional hardware and on-premise UC solutions risk becoming irrelevant as demand for cloud based UC gathers momentum.

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