Promotional products, or advertising specialties, are items like pens, T-shirts, caps, coffee mugs and high-tech electronics imprinted with a logo or slogan to promote anything from a new store opening to a hot new product. ASI studies show ad specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available.About ASI The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America.
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