The Broad Stage Creates The 21st Century Theater Experience Partnering With Room & Board And Taste Of Pace For A Convergence Of Fine Culture, Cuisine & Comfort
SANTA MONICA, Calif., April 22, 2013 /PRNewswire/ --The Broad Stage, a world-class venue for performing arts and film, will unveil its new lobby, showcasing the creative convergence of fine culture, cuisine and comfort. Designed and furnished by leading modern home furnishings retailer Room & Board, and featuring delicious and unique local concessions from Taste of Pace, the tens of thousands of patrons who frequent The Broad Stage's acclaimed programs, performances and events are in for a treat.
Cutting edge and comfortable, The Broad Stage references classical theater while designing a vision for the future. The result is an intimate and dynamic transformation of the main lobby areas and the second floor lounge, which together with the venue's grand architecture and historically reverential elements—including its Italian "horseshoe"-inspired stage—creates a 21 st Century theater experience. The stunning redesign complements The Broad Stage's already-impressive selection of top-shelf sound, lighting and video components, and now features a variety of comfortable seating options and social interaction opportunities that encourage audience engagement with one another and with the art form. Tables and chairs produce a cafe vibe, sofas and tables produce a living room-type atmosphere, and still space is left for outreach and cultural pop-up events that add to the lobby experience.
The official unveiling will take place Saturday, April 27 from 6:30 to 7:30 p.m. in advance of the highly anticipated program, Paris Combo—a performance by the chic, Parisian cabaret group that has carved out a truly distinctive niche in contemporary jazz. The pre-performance event will include an opening reception, remarks by The Broad Stage's Director Dale Franzen and delectable bites from Taste of Pace.
Franzen, a frequent international traveler, decided to revamp The Broad Stage lobby after realizing the inadequacies of many theater lobby spaces around the world—often a lack of comfortable seating, insufficient space for conversation, bland furnishings, unhealthful and predictable snack options, and too many long restroom lines. Franzen sought to change all that with a thoughtfully and beautifully redesigned environment that emphasizes the importance of artistic vision, culture, comfortable and versatile seating, and delicious, healthy cuisine, complemented by The Broad Stage's plentiful and handsome restrooms.
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