NEW YORK, April 22, 2013 /PRNewswire/ -- Global communications leader Porter Novelli has been named agency of record (AOR) for NYCxDESIGN, New York City's inaugural citywide event to showcase and promote all facets of design. The agency has been charged with launching a 12-day long series of events as well as raising awareness for NYCxDESIGN among design professionals and the public through media relations, event sponsorships and programming.
First proposed in New York City Council Speaker Christine C. Quinn's 2012 State of the City Address, NYCxDESIGN celebrates the contributions of designers in New York City and provides platforms for designers of all disciplines to inspire and educate one another about the city's rich design history and promising future. It will run from Friday, May 10 through Tuesday, May 21.
According to Speaker Quinn, "In addition to their highly respected brand marketing practice, Porter Novelli's plan of how to tell the story of NYCxDESIGN and its pledge to celebrate the professionals whose creativity, drive and commitment help make New York City the design capital of the U.S. really stood out. Every design discipline contributes tremendously to the economic and cultural life of the city, through job creation and as a draw for visitors from around the globe, and Porter Novelli will help us convey that to the world."
Added Darlan Monterisi, executive vice president and managing director of Porter Novelli's New York office, "This is a great opportunity to showcase the proud creative community which has made New York a globally recognized design center. We are thrilled to have the opportunity to make NYCxDESIGN a landmark annual event in the city we love."About NYCxDESIGN NYCxDESIGN is New York City's inaugural citywide event to showcase and promote design of all disciplines. Held from Friday, May 10, through Tuesday, May 21, the event will celebrate New York City's contributions to and embrace of design. For more information, visit www.nycxdesign.com. About the New York City Council Led by Speaker Christine C. Quinn, the New York City Council is the sole legislative body of the city. The Council makes and passes the laws governing the city and provides oversight of the operation and performance of all city agencies. About Porter Novelli Porter Novelli is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli's heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change-- going beyond just "solving a problem". The result is greater than just influencing people – Porter Novelli makes them believe. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc. About Diversified Agency Services Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) ( www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries. About Omnicom Group Inc. Omnicom Group Inc. ( www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.