Fact is, Apple is being managed for the long term. Tim Cook isn't going anywhere. Maybe he won't win you many championships as a manager, but he's going to be in the hunt every year, and that's what you want when you're betting your retirement or your kids' college education on someone. I'm not firing the Braves' manager because they lost three in Pittsburgh over the weekend. I'm not firing Cook, either.
At current prices, Apple is a stock you can stick in your portfolio, with some confidence that five or 10 years from now you will have made money on it. In a technology market with all the stability of a baseball season, that's a winning play.
At the time of publication, the author was long AAPL.