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WEST CHESTER, Pa.,
April 22, 2013 /PRNewswire/ -- A premiere multimedia beauty event will prove that a little makeup can make a big difference. The two-hour live broadcast "
QVCand CEW Present
Beauty with Benefits" will feature more than 15 prestige beauty brands across categories and price points, with net proceeds benefiting Cancer and Careers, a program of the CEW Foundation that supports men and women balancing work and cancer. The broadcast, a collaboration between QVC and Cosmetic Executive Women (CEW), is scheduled to air on QVC
Thursday, April 25 at
9 PM (ET).
The unprecedented event will highlight the philanthropic efforts of the beauty industry while providing viewers a special opportunity to support a great cause through a multiplatform shopping experience. From color cosmetics and fragrance to skin and hair care products, various products from select brands such as
Mally Beautywill be offered. As added incentives, QVC is offering a gift with purchase that consists of beauty samples from participating brands, and shipping and handling will be offered at no charge.
"Beauty with Benefits reflects QVC's ongoing commitment to support the success and wellness of women through the power of relationships," said
Claire Watts, CEO, QVC U.S. "We're thrilled to bring the beauty industry together to give consumers the opportunity to shop for a cause on
April 25, while increasing awareness of the resources provided by Cancer and Careers."
Throughout the evening, viewers will be informed of the impact each purchase can make in the lives of men and women affected by cancer. Unique content created for the show is scheduled to include inspiring segments featuring those who benefitted from Cancer and Careers along with an intimate interview with CEW President
Carlotta Jacobson. Plus, industry experts and QVC regulars, including
Laura Geller, founder of
Laura Geller Beauty and
Chaz Dean, creator of
WEN Hair and Body Care, will share beauty tips guaranteed to make everyone look and feel good.
"I am so pleased to see CEW and QVC coming together for the first ever Beauty with Benefits show," said Geller. "As a longtime supporter of Cancer and Careers, I have always believed that if beauty companies could join efforts to give back, we could make a significant impact. It not only feels good to educate women on how they can look better, but it feels even more empowering when you know you are personally helping to make a difference."