WEST CHESTER, Pa., April 22, 2013 /PRNewswire/ -- A premiere multimedia beauty event will prove that a little makeup can make a big difference. The two-hour live broadcast " QVC and CEW Present Beauty with Benefits" will feature more than 15 prestige beauty brands across categories and price points, with net proceeds benefiting Cancer and Careers, a program of the CEW Foundation that supports men and women balancing work and cancer. The broadcast, a collaboration between QVC and Cosmetic Executive Women (CEW), is scheduled to air on QVC Thursday, April 25 at 9 PM (ET) .
The unprecedented event will highlight the philanthropic efforts of the beauty industry while providing viewers a special opportunity to support a great cause through a multiplatform shopping experience. From color cosmetics and fragrance to skin and hair care products, various products from select brands such as bareMinerals, tarte , StriVectin and Mally Beauty will be offered. As added incentives, QVC is offering a gift with purchase that consists of beauty samples from participating brands, and shipping and handling will be offered at no charge.
"Beauty with Benefits reflects QVC's ongoing commitment to support the success and wellness of women through the power of relationships," said Claire Watts, CEO, QVC U.S. "We're thrilled to bring the beauty industry together to give consumers the opportunity to shop for a cause on April 25, while increasing awareness of the resources provided by Cancer and Careers."
Throughout the evening, viewers will be informed of the impact each purchase can make in the lives of men and women affected by cancer. Unique content created for the show is scheduled to include inspiring segments featuring those who benefitted from Cancer and Careers along with an intimate interview with CEW President Carlotta Jacobson. Plus, industry experts and QVC regulars, including Laura Geller, founder of Laura Geller Beauty and Chaz Dean, creator of WEN Hair and Body Care, will share beauty tips guaranteed to make everyone look and feel good."I am so pleased to see CEW and QVC coming together for the first ever Beauty with Benefits show," said Geller. "As a longtime supporter of Cancer and Careers, I have always believed that if beauty companies could join efforts to give back, we could make a significant impact. It not only feels good to educate women on how they can look better, but it feels even more empowering when you know you are personally helping to make a difference."