April 22, 2013
(NYSE: SAP) today announced its continued sponsorship of the
5O5 World Championship
, which takes place in
, from April 22–May 3, 2013. The event features interactive analytics and technology from SAP to allows fans and sailors to experience the pinnacle regatta for the international 5O5 sailing class like never before.
"On behalf of the 5O5 committee, I'm thrilled to bring the 2013 SAP 5O5 World Championship to
, event director. "
is not only a very special part of the world but boasts perfect sailing conditions for the 5O5 class. Working with our longstanding partner SAP, solutions are not only assisting the development of sailing around the world but also helping our regatta run more efficiently than ever before, we are confident of delivering a world-class event."
To bring sailing fans and spectators closer to the action the official regatta website,
, will feature an online "Live Center." Real-time access to leader boards, 2-D and 3-D race visualizations, live text commentary and regatta updates will enable fans to follow all the race action as it happens. Post-race, SAP will make replays and visualizations available, allowing sailors and fans to review each leg of the regatta in their own time.
A live leader board and in-race commentary from SAP will also be available on mobile devices through a fully integrated mobile version of the website,
. This will be available cross-platform, giving spectators and fans access to all the action in the palm of their hand and on the device of their preference, whether watching on shore or tuning in from the other side of the world.
"SAP is committed to enhancing the 5O5 class experience for sailors, fans and broadcasters," said Jonathan Becher, chief marketing officer, SAP. "Through our partnership with the class, SAP technology will help sailors improve their performance, make it easier for fans to track and understand the race and deliver real-time insights to broadcasters."