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Kellogg Launches Fifth Global Corporate Responsibility Report

Marketplace – Kellogg has launched a variety of new foods with fiber, protein, vitamins and minerals, to continue to address consumer health needs

Environment – We continue to make good progress toward our 2015 goals for reducing water use and waste to landfill.

Workplace – Our commitment to diversity was recognized by the company's inclusion in the 2012 Top 50 Companies for Diversity, as cited by DiversityInc.

Community – Kellogg contributed $52+ million in cash/products to organizations worldwide in 2012, including breakfast and hunger relief programs.

"Corporate Responsibility has been a cornerstone of our company for more than 100 years," Bryant said. "Today, as a responsible business leader, we are carrying on that tradition by doing what's right for our environment and society, while enriching and delighting the world with foods and brands that matter."

New Report Available

The 2012 Kellogg Company Corporate Responsibility Report is available online at www.kelloggcompany.com. Again this year, Kellogg will make a one-time $5 donation to The Global FoodBanking Network (up to $10,000) for every person who provides feedback through Nov. 1, 2013, on its Corporate Responsibility Report. To share your comments, email corporateresponsibility@kellogg.com

Kellogg Company's Corporate Responsibility Report uses the Global Reporting Initiative (GRI) G3 Guidelines for the food sector, which provide a recommended framework and indicators for reporting. Kellogg is reporting at a GRI-checked application level of "B."

About Kellogg Company At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks -  more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

SOURCE Kellogg Company

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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