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Kellogg Launches Fifth Global Corporate Responsibility Report

BATTLE CREEK, Mich., April 22, 2013 /PRNewswire/ -- 

  • Kellogg issues 5th annual Corporate Responsibility Report. Report available @ www.kelloggcompany.com
  • Through #Breakfasts for Better Days, Kellogg to donate 1 billion servings of #cereal & snacks by end of 2016 http://ow.ly/ke4Qv
  • Kellogg contributed $52+ million in cash/foods to org.'s worldwide in 2012, including #breakfast & #hunger relief programs
  • We continue to work toward our goal of reducing water use. For example, our Manchester, UK plant reduced water use by 26% in 2012

When W.K. Kellogg created cereal, he aspired to improve people's lives with the foods he made, and, later, through his generous philanthropy. As Kellogg Company releases its fifth annual global Corporate Responsibility report today in conjunction with Earth Day, company officials spotlighted efforts aimed at creating even better days and brighter tomorrows for Kellogg consumers, employees, communities, and the environment. The report documents the company's continuing progress in four key areas: marketplace, environment, workplace and community. The Report also highlights the company's global charitable focus on hunger relief, which brings together all of these areas.

Breakfasts for Better Days: Hunger relief for children and families

Because one in eight people around the world faces food insecurity every day, and given the critical role that breakfast plays in providing a good start to the day, Kellogg and the Kellogg's Corporate Citizenship Fund, is helping address hunger globally through its new Breakfasts for Better Days™ initiative.

Through Breakfasts for Better Days™ the company has pledged to donate 1 billion servings of cereal and snacks, more than half of which are breakfast, to children and families in need around the world by the end of 2016.

"Driven by our belief in the power of breakfast, our social responsibility strategy emphasizes hunger relief and complements our business as a food company," said John Bryant, president and chief executive officer, Kellogg Company. "Breakfast is what we do best, and by providing breakfast to people in need around the world, we help fulfill our Purpose of nourishing families so they can flourish and thrive."

Important progress made in key areas of corporate responsibility

The 2012 report also details the considerable work being done by Kellogg in the four key areas:

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