This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Harley-Davidson Leading The Field With Young Adults

MILWAUKEE, April 22, 2013 /PRNewswire/ -- Harley-Davidson (NYSE: HOG) rolls on with new generations. 

According to Polk data, in 2012, for the fifth straight year, Harley-Davidson was the number one seller of new street motorcycles (all engine sizes) in the United States to young adults ages 18-34, women, African-Americans and Hispanics, as well as Caucasian men ages 35 plus. The newly available data shows that Harley-Davidson experienced a double-digit market share gain from 2008 to 2012 in the U.S. with these customer groups.

Harley-Davidson Chief Marketing Officer Mark-Hans Richer attributes the company's success to its unique purpose. "We don't just build motorcycles. We fuel personal freedom," said Richer. "The desire for individual expression draws customers from all walks of life because it's a universal, human value that transcends cultures, generations and history."

A DIVERSE FAMILY OF RIDERS

In 2012, sales of new Harley-Davidson motorcycles grew in each of the company's key U.S. customer segments. Altogether, Harley-Davidson's U.S. sales to young adults, women, African Americans and Hispanics grew at more than twice the rate of sales to Caucasian men 35 plus.

According to the Polk data, for street motorcycles (all engine sizes):

  • Harley-Davidson attracts more U.S. young adults, ages 18-34, than any other motorcycle brand in the U.S., and in 2012 sold nearly twice as many new street motorcycles to young adults as its nearest competitor.
  • The company sold more new street motorcycles in 2012 to women in the U.S. than all other brands combined.
  • Harley-Davidson sold nearly half of all new street motorcycles purchased by African-Americans and Hispanics respectively in the U.S. in 2012. 

"It's more than an adage that almost no two Harley-Davidson motorcycles are alike," added Richer.  "The same is true for our customers.  Members of our community come from all different cultures, backgrounds and generations, and their shared attitude about life is the tie that binds."  

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,070.40 +46.34 0.26%
S&P 500 2,114.49 +6.20 0.29%
NASDAQ 5,016.9290 +11.5380 0.23%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs