MILWAUKEE, April 22, 2013 /PRNewswire/ -- Harley-Davidson (NYSE: HOG) rolls on with new generations.
According to Polk data, in 2012, for the fifth straight year, Harley-Davidson was the number one seller of new street motorcycles (all engine sizes) in the United States to young adults ages 18-34, women, African-Americans and Hispanics, as well as Caucasian men ages 35 plus. The newly available data shows that Harley-Davidson experienced a double-digit market share gain from 2008 to 2012 in the U.S. with these customer groups.
Harley-Davidson Chief Marketing Officer Mark-Hans Richer attributes the company's success to its unique purpose. "We don't just build motorcycles. We fuel personal freedom," said Richer. "The desire for individual expression draws customers from all walks of life because it's a universal, human value that transcends cultures, generations and history."
A DIVERSE FAMILY OF RIDERSIn 2012, sales of new Harley-Davidson motorcycles grew in each of the company's key U.S. customer segments. Altogether, Harley-Davidson's U.S. sales to young adults, women, African Americans and Hispanics grew at more than twice the rate of sales to Caucasian men 35 plus. According to the Polk data, for street motorcycles (all engine sizes):
- Harley-Davidson attracts more U.S. young adults, ages 18-34, than any other motorcycle brand in the U.S., and in 2012 sold nearly twice as many new street motorcycles to young adults as its nearest competitor.
- The company sold more new street motorcycles in 2012 to women in the U.S. than all other brands combined.
- Harley-Davidson sold nearly half of all new street motorcycles purchased by African-Americans and Hispanics respectively in the U.S. in 2012.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV