This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Whey To Go: Whole Foods Market® Cracks Parmigiano Reggiano Guinness World Records® Title

AUSTIN, Texas, April 22, 2013 /PRNewswire/ -- Whole Foods Market reclaimed the Guinness World Records title for the most Parmigiano Reggiano wheels simultaneously cracked.

(Logo: http://photos.prnewswire.com/prnh/20121015/DA92273LOGO)

On March 9 at 3 p.m. EST, stores across the U.S., U.K. and Canada cracked wheels before cheering fans, earning the title for 426 wheels cracked. The grocer first set the Guinness World Record in 2008.

"The excitement around Parmigiano Reggiano is palpable in our stores and goes well beyond our cheesemongers and Certified Cheese Professionals™," said Cathy Strange, global cheese buyer for Whole Foods Market. "Each year, our shoppers look to Whole Foods Market not only for the highest quality Parmigiano Reggiano, but also for an exciting event where they can witness the talent of our cheesemongers and taste the difference of a freshly cracked wheel of cheese hand-sourced from Parma."

The events at each store ranged from face-offs between cheesemongers and tasting events highlighting the flavors of Italy, to plays on this year's theme, "Parmageddon," featuring zombies and astronauts. Each event had one element in common – Whole Foods Market Team Members who were passionate about Parmigiano Reggiano and eager to crack their wheels at exactly 3 p.m. EST to help the grocer reclaim the title. Some cheesemongers cracked their 85-pound wheels in under a minute.

"Guinness World Records is thrilled to congratulate Whole Foods Market on their accomplishment for the 'Most Parmigiano Reggiano cheese wheels cracked simultaneously at multiple venues.' This type of multiple venue, mass participation record requires spirit, organization and precision; many kudos to all the participants involved!" said Jamie Panas, Guinness World Records public relations manager.

Each year, the grocer's cheese buyers travel to the Parma region in Italy to visit authentic producers and select wheels based on the highest quality flavor profile. Those wheels are then carefully aged 24 months to achieve the toasted, salty and nutty flavor and subtle crystal-like texture that identifies a superior wheel of Parmigiano Reggiano.

To learn more about Whole Foods Market's Parmigiano Reggiano and the cracking events at its stores, visit wholefoodsmarket.com/department/cheese. For recipes, hi-res images and video from the events, visit http://media.wholefoodsmarket.com/press/join-whole-foods-market-in-a-guinness-world-record-attempt-and-celebrate-pa.

Contact: Lindsay.Robison@wholefoods.com512.542.3483

SOURCE Whole Foods Market

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,563.30 -317.06 -1.88%
S&P 500 1,930.67 -39.40 -2.00%
NASDAQ 4,369.7730 -93.1290 -2.09%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs