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Simmons Announces New, Groundbreaking Advertising Campaign For Comforpedic; Upgraded Advertising Spots For Beautyrest

Additionally, all upper-end models feature Aircool Memory Foam with Micro GelTouch™ foam - providing conformance, pressure relief, temperature management and good airflow - and 2,000 density Pocketed Coil springs via a micro Pocketed Coil construction for enhanced pressure relief with a luxurious feel. The new lines are visually striking with ribbon accents and handles of rich blues inspired by the colors of night, featuring plush fabrics that complement the overall feel and comfort of the mattresses.

The Beautyrest Recharge line features 15 models with a suggested retail price of $699-$1299 and carries a 20 year limited warranty, while the Recharge World Class line features 14 models and has a suggested retail price of $1399-$1999 and carries a 25 year limited warranty.

New COMFORPEDIC High-End Models Build on "The Better Memory Foam" Heritage

Simmons expands on the tremendous success of COMFORPEDIC products by offering a new level of comfort and style through the addition of four new mattresses to the COMFORPEDIC high-end line, as introduced this past January.

The new line features Aircool Memory Foam and high-density Aircool Memory Foam with TruTemp Gel. In these new models, the profile of the TruTemp Gel layer has been increased 100 percent from those launched at last October's High Point Market. In conjunction with the Aircool Memory Foam and Aircool Design, this new layer helps optimize temperature consistency and sleeping comfort.

Engineered into the four new beds is a proprietary Multi-Action Support Layer, an enhanced system designed to provide the legendary support that Beautyrest is known for, along with superb airflow for more comfortable sleep. Each of the four beds offers a unique feel to accommodate consumers' individual comfort preference.

The new luxurious knit panel fabric is accented with a Beautyrest logo-inspired wave border design. This stylish wave design, in a chocolate brown performance fabric, is tastefully tailored with ribbon detailing that brings an elevated level of luxurious sophistication to the aesthetics of the line. This sumptuous look complements the other products in the Comforpedic line and extends to the Nuflex ® Foundation from Beautyrest for the ultimate standard in stylish luxury and comfort.

These four new high-end additions to the Comforpedic line have a suggested retail price of $2,999 to $4,499 and a 25 year limited warranty.

About Simmons Bedding Company Atlanta-based Simmons Bedding Company ("Simmons") is one of the world's largest mattress producers and the maker of Beautyrest ®. Simmons manufactures and markets a broad range of products including Beautyrest ®, Beautyrest TruEnergy ®, Beautyrest Black ®, Comforpedic ® from Beautyrest ®, and BeautySleep ®. Simmons operates 17 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world's leading hotel groups and resort properties. Simmons is committed to developing superior mattresses and promoting a higher-quality sleep, helping ensure consumers around the world are LIVING LIFE FULLY CHARGED ®. For more information, visit www.simmons.com, or follow Simmons on Facebook, Twitter and YouTube.

Forward-Looking Statements This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons's expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.

FOR INFORMATION Christina Schrempp404.835.4521 cschrempp@3atlanta.com

SOURCE Simmons Bedding Company

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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