In addition to network television, the ads will run on a broad spectrum of cable networks, including Lifetime, HGTV, Bravo, TLC, Food Network, Travel Channel, A&E, ESPN, History Channel, TBS, TNT, USA, CNN, MSN NBC, FoxNews, among others. Simmons particularly focused on securing placement during "expert" cable programming that complements Comforpedic's expert positioning, such as Man vs. Wild, What Not To Wear, Everyday Italian with Giada De Laurentis and Mythbusters.
The Beautyrest ads will debut May 13, 2013 while Comforpedic follows quickly behind with a debut date of May 20, 2013.
Both campaigns also extend out to digital and social media channels with a robust awareness campaign that threads each campaign's one cohesive message through all avenues of engagement. Simmons has committed to a full year of extensive digital coverage, through search tools, network websites and web and mobile destinations.
Simmons Celebrates a Monumental Kickoff to 2013This High Point Market, Simmons celebrates the successful reception of its completed three-year transformation, announced at Las Vegas Market in January 2013 and marked by the largest and most significant product launch and the largest Las Vegas Market attendance in company history. Products introduced at Las Vegas Market in January are on display in the Simmons showroom this High Point Market. The lines are set to debut in retail stores across the country in May 2013. Consumers Experience Recharging Sleep with Simmons New Beautyrest Recharge ® and Recharge World Class ® Collections Simmons two newest Beautyrest collections - Beautyrest Recharge ® and Recharge World Class ® - combine luxury and comfort to provide the consumer with an unparalleled sleep experience. The conforming back support of Beautyrest Pocketed Coil ® springs and the cool sleeping comfort of Aircool ® foams combine to bring the consumer the Recharging Sleep he or she needs to Live Life Fully Charged. Beautyrest Recharge models priced from $699 to $1299 feature 800 density Beautyrest Pocketed Coil springs. Aircool ® Foam, Aircool ® Memory Foam and GelTouch™ foams, which provide pressure relief and promote freedom of movement and a comfortable sleeping temperature, are available on select models. The Beautyrest Recharge World Class line features 1000 density Beautyrest Pocketed Coil springs, Aircool Memory Foam and TruTemp™ Gel. TruTemp Gel absorbs, stores and releases excessive warmth to help keep you in a comfortable temperature zone.