This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Marijuana Goes Corporate on 420

In Miami, Nug Brand clothing is a sponsor for a 420 event. The company specializes in cannabis apparel and accessories. Cavigold Records is a sponsor of the HempFest in Seattle.

Houston has several 420 events and sponsors of the 420 one Love Event include locally made DASH Vodka and Angels Envy Whiskey and FatCat Creamery, Norml ( The national organization for the reform of marijuana laws) is the sponsor of many 420 events, along with local media. A review a various events around the country demonstrate strong involvement of local businesses, like legal defense. Of course many sponsors are local smoke shops and food companies.

One can only imagine the future sponsors of 420 events as marijuana comes closer to being legal. Munchies? Diamond Foods (DMND - Get Report)and J&J Snack Foods (JJSF - Get Report)seem like good choices. Thirsty? Anheuser Busch (BUD), this bud's for you. Finally, a sponsorship event that would welcome big tobacco like Altria (MO)or Reynolds (RAI). How about Martha Stewart (MSO - Get Report)for your tie dye needs?

According to US Government's Substance Abuse and Mental Health Data Archive (SAMHDA), almost half of pot smokers are in the sought after 18-25 year old demographic. Since this generation no longer watches television or reads magazines, 420 festivals may be the best new way to reach this crowd.

--Written by Debra Borchardt in New York.

>To contact the writer of this article, click here: Debra Borchardt.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
PHOT $0.03 0.00%
BUD $122.60 0.00%
DMND $31.50 0.00%
JJSF $107.38 0.00%
MSO $5.97 0.00%


DOW 18,034.93 +208.63 1.17%
S&P 500 2,100.40 +19.22 0.92%
NASDAQ 4,994.6020 +62.7870 1.27%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs