April 19, 2013
/PRNewswire/ -- Co-organized by the Shanghai Tourism Bureau, China Tourism Hotel Association, and Shanghai UBM Sinoexpo, HOTELEX Shanghai 2013 has successfully concluded on
at the Shanghai New International Expo Center (SNIEC), welcoming an overwhelming 70,557 visitors with an exhibiting area of 130,000 square meters.
The Number of Visitors and Exhibitors Steadily Rising Up
The number of exhibitors reached over 1,500 with a promising 30 percent growth covering 11 halls over 130,000 square meters of exhibiting space. HOTELEX also created an International Premium Area (IPA) at Hall E1 catering to first tier industry players such as SIRMAN, Scotsman, Halton, CAMBRO, HOSHIZAKI, Manitowoc, CONVOTHERM, RATIONAL, DKSH, MKN, and Fissler. On the other hand, the number of professional visitors also saw impressive growth with a 36 percent increase over the 2012 edition within the three day exhibition. What's worth mentioning is that overseas visitors reached a peak number with a 63.3 percent increase over the 2012 edition due to pre-show intensive promotions. HOTELEX 2013 also initiated several VIP programs involving professional buyer group with tailor-made procurement meetings.
Multi-Media Channel Creating 360 degree of Exposure
HOTELEX 2013 attracted over 300 media partners from home and abroad to report and visit. For instance, Channel Young, Drink International Magazine, Foodservice Consultant Magazine, Hospitality Magazine, China Hotel Purchase News, and Meadin.com covered stories of different layers and components of HOTELEX, including exhibitors, visitors, baristas, bartenders and judges.
In additional to the traditional print media industry, HOTELEX 2013 introduced a strategic partnership through social media in order to expand the exposure and intrigue new visitors with tailor-made content. New social media channels such as Weibo and WeChat facilitated 24/7 interaction with a potential audience through more customized and intriguing content. Meanwhile, social media played an even more crucial role during the exhibition by creating onsite buzz and guiding foot traffic throughout the entire exhibition period.