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Green Innovations CEO Rundle Provides Outlook On The Future Of 100% Tree-Free Bamboo Paper Products

MIAMI, April 19, 2013 /PRNewswire/ -- Green Innovations Ltd. (OTCQB: GNIN) (OTCBB: GNIN) ("Green Innovations" or the "Company") is pleased to provide this discussion from its new CEO, Mr. Philip C. Rundle, regarding positive near and long-term prospects for the Company and the strong future anticipated for bamboo paper products.

"Over the last six months, Green Innovations has made fantastic progress to position itself as a world class eco-friendly supplier of finished paper and wipes products to retailers and distributors, including bath tissue, towels, napkins, baby wipes, and a variety of moist flushable wipes for facial, feminine, and household use," stated Philip Rundle, the new Chief Executive Officer of Green Innovations.  "We plan to focus on continued product excellence and superior customer service while building on the quality of our people, our suppliers, and core brands, Sensational and Clearly Herbal."

"That being said, we firmly believe that 100% tree-free bamboo products represent the future of this industry and we are not alone in that assessment.  In fact, Kimberly-Clark, one of the largest consumer paper products companies in the world, and my previous employer, has recently announced its plan to source 50% of its wood fiber from alternative sources and their main focus is bamboo.  This presents the type of opportunity where a relatively small company like Green Hygienics can compete with the industry leaders like Kimberly-Clark with new innovative products in a more than $30 billion market.  While they are busy developing new products, processes, and capacity, Green Hygienics has already sourced products exclusive to the North American market and is currently capable of supplying the very largest national retailer and distributor accounts."

Rundle concluded, "The Green Innovations leadership team is very skilled and comprised of industry veterans with unparalleled experience in the tissue and wipes business.  With this team in place, we plan to leverage our exclusive bamboo product supply network to our full advantage as we work to grow our branded and private label distribution and revenues from both traditional sourced paper and bamboo products."

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